Glossary entry (derived from question below)
Italian term or phrase:
concetto portante
English translation:
take-home message
Italian term
concetto portante
Apr 28, 2011 07:31: Oliver Lawrence Created KOG entry
Proposed translations
Italy
Texts with zest by a Chartered Linguist
Native in: English (Variants: British, UK)
Works in: Italian to English, English
take-home message
Indonesia
Native in: Italian 
Works in: French to Italian, Italian to English, English to Italian, and 2 more.
The main idea
| The meaning is clear. BUt I want to know if there is an equivalent standard term in advertising jargon for this. |
United Kingdom
Award-winning Italian translator
Native in: Italian (Variant: Standard-Italy)
Works in: English to Italian, French to Italian
founding/underlying concept
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Note added at 5 mins (2011-04-21 10:15:14 GMT)
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http://www.google.com/search?hl=en&q="founding concept"
What is the underlying concept of motivation? The underlying concept of motivation is some driving force within individuals by which ...
http://www.google.com/search?hl=en&q="founding concept"#q="u...
| agree |
R.C. (X)
: letterale
1 hr
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Grazie!
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| agree |
Lisa Jane
: si la traduzione più pertinente e suona bene
9 hrs
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Grazie :-)
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The supporting concept
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Note added at 22 mins (2011-04-21 10:32:16 GMT)
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The term "supporting concept" gives 260,000 Google hits.
I am adding an example of its usage.
"...the concept of time in ontological research (it is the supporting concept of Heidegger's central thesis, that of temporality of Being)"
www.phenomenology.ro/newsletter/pages/cioaba.engl.html
Italy
www.theitalianwordshop.com
Native in: Italian 
Works in: English to Italian, French to Italian, Italian
key element
A few examples,
http://www.marketing-made-simple.com/articles/promotional-st...
www.wspromotion.com/elements-for-successful-advertising.htm...
http://www.allbusiness.com/marketing-advertising/marketing-a...
http://www.taxadmin.org/Fta/meet/2000tech/rich2/sld023.htm
Seychelles
25 years experience constantly improving
Native in: English (Variant: British)
Works in: Italian to English
key concept
United Kingdom
www.lingocraft.co.uk
Native in: English (Variants: British, Scottish, Irish, Singaporean, UK, South African)
Works in: French to English, Italian to English, Romanian to English, and 2 more.
salient issue
"salient
–adjective
1. prominent or conspicuous: salient traits.
2. ... "
http://dictionary.reference.com/browse/salient
http://www.ehow.com/facts_5802746_salient-issues_.html
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