Glossary entry

French term or phrase:

d’autres éléments très qualitatifs tels que des meubles de théatralisation

English translation:

other distinctive features such as stagy type furniture (theatrical style furniture)

Added to glossary by Lara Barnett
Apr 20, 2011 21:33
13 yrs ago
2 viewers *
French term

d’autres éléments très qualitatifs tels que des meubles de théatralisation

French to English Marketing Advertising / Public Relations Carrefour Planet - point-of-sale advertising displays
Hypermarkets in France
Target audience: British PR/advertising
Text describing Carrefour's revamping of the stores:
Carrefour a inauguré à Lyon (France) fin Aout un nouveau concept qui s’appelle Carrefour Planet.
Change log

Apr 26, 2011 07:38: Lara Barnett Created KOG entry

Discussion

Lisa Melvin (asker) Apr 21, 2011:
The problem is: meubles de théatralisation. I can't find an appropriate translation. Thanks.
Helen Shiner Apr 21, 2011:
@ Lisa Which part of the phrase is the problem?
Lisa Melvin (asker) Apr 21, 2011:
Full sentence: Nous allons aussi retrouver d'éléments très qualitatifs tels que les meubles de théatralisation.
Yvonne Gallagher Apr 21, 2011:
like Lara and CC, would like to see full sentence(s)
cc in nyc Apr 20, 2011:
Sentence? Any proposal? I can't help but wonder: What's the complete sentence containing "d’autres éléments très qualitatifs tels que des meubles de théatralisation"? Also, have you had a go at it yourself? If so, Which word or words are causing the trouble?
Lara Barnett Apr 20, 2011:
Can you give a little bit of context just before this sentence?

Proposed translations

2 hrs
Selected

other distinctive features such as stagy type furniture (theatrical style furniture)

This is my way of making sense of this isolated phrase.

Or the ending could even read:
"displays of theatrical type furniture pieces."

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Note added at 3 hrs (2011-04-21 00:37:15 GMT)
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Or even:

some of the campaigns distinctive features include STAGY TYPE FURNITURE DISPLAYS
Something went wrong...
2 KudoZ points awarded for this answer. Comment: "I used 'distinctive' with another suggestion and my own wording too. Thanks."
+1
10 hrs

other very quality-focussed components such as shop fittings

See the link below, for why it didn't work.

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Note added at 10 hrs (2011-04-21 08:27:48 GMT)
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Or if you have to include "théatralisation", "ambiance-creating shop-fittings", "theme/concept-projecting shop-fittings".
Peer comment(s):

agree Evans (X) : I like "concept shop-fittings"
8 mins
Something went wrong...

Reference comments

2 hrs
Reference:

Shop Props?

http://www.demosthene-france.fr/15-merchandising-theatralisa...

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Note added at 2 hrs (2011-04-21 00:14:22 GMT)
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Refers to in-store display element

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Note added at 2 hrs (2011-04-21 00:14:36 GMT)
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s
Peer comments on this reference comment:

agree Yvonne Gallagher : good link
13 mins
Something went wrong...
3 hrs
Reference:

Carrefour planet

Basic info on Carrefour planet in Lyon, France.
Something went wrong...
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