ノリ is how makeup stays (or even sets) on the skin. It is a term used in reference to makeup. It is certainly a type of "adherence" as cinefil points out but is softer and a more-often used word.

Here are some sentences using "stay"
http://www.experts123.com/q/how-do-you-apply-toner-before-ap...

Those are the three steps that you actually need to make sure that your foundation and your makeup is going to stay on really nicely throughout the evening. Okay next we are going to use the Ph skin normalizer which is known as a toner. You need to make sure that your foundation and your makeup is going to stay on nicely throughout the evening. Next we are going to use a Ph skin normalizer which is known as a toner. You need to make sure and do that after you cleansed your skin and that will help to even out the Ph level of our skin so that your makeup stays on really nicely.


Here are some sample sentences using sets:
http://www0.epinions.com/reviews/Revlon_Colorstay_Stay_Natur...
Pros: Applies evenly, convenient pump, relatively cheap (for makeup), stays on, sets nicely

I love that it goes on smoothly and sets quickly to an almost powder-like finish. I doesn't rub off on my clothes or disappear like other foundations. It doesn't look completely matte when it dries, but it doesn't look dewy or oily either.