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Glossary entry

French term or phrase:

jeune habitat

English translation:

young/youthful living

Added to glossary by Joseph Jeffries (X)
Feb 1, 2011 17:42
13 yrs ago
French term

jeune habitat

Non-PRO French to English Marketing Furniture / Household Appliances
Salut à toutes et à tous,

"La prise de part de marché par les enseignes "jeune habitat" va-t-elle se poursuivre ?"

I'm a bit stuck with 'jeune habitat' here. I am 99% sure I understand the concept; in my eyes it refers to retailers such as IKEA who create inexpensive yet stylish furniture and aim it at (young) people on low budgets.

The question is, how would you express that idea in English? I've seen a few suggestions on various different sites - 'starter furniture', 'lifestyle furniture,' 'young home décor' to name but a few.

Several dozen brains are better than one with this type of question so any help would be much appreciated.

Many thanks,

Joe
Proposed translations (English)
3 +1 young/youthful living
3 Starting out / The young adult starting out
3 young trendy interiors

Discussion

Joseph Jeffries (X) (asker) Feb 1, 2011:
Hi Helen, it is definitely not referring to the company
Helen Shiner Feb 1, 2011:
A thought If this is young Habitat (with a capital H), as in the company, does the term sought need also to make some sort of reference beyond starter furniture to the design element? I would have thought 'young Habitat' is an identifiable group of consumers. Not much money perhaps but big on design. Or have I understood this wrong?
Joseph Jeffries (X) (asker) Feb 1, 2011:
(I think, not 'I'm think' - oops!)
Joseph Jeffries (X) (asker) Feb 1, 2011:
Jonathan, thanks for the suggestion. I'm think it would work better in a property context, though. I do get stressed out every time I go to IKEA but probably not as much as someone buying a house for the first time!
Joseph Jeffries (X) (asker) Feb 1, 2011:
Hi Alison, thanks very much for the links - I am still relatively new to the site and still haven't quite cracked the search feature. When I searched nothing came up, so I'm definitely doing something wrong :)
Jonathan MacKerron Feb 1, 2011:
young, first-time buyers ??
Alison MacG Feb 1, 2011:
A couple of previous questions to start you off http://www.proz.com/kudoz/french_to_english/marketing_market...
http://www.proz.com/kudoz/french_to_english/marketing/326510...

Proposed translations

+1
24 mins
Selected

young/youthful living

suggestion
Example sentence:

Youthful Look. Youthful Thoughts. Youthful Living. You see things a little differently than most. Simplicity. Honesty. These are the values that matter most ..

Reference:

http://www.barakatgrp.com/PgSrc/Files/KIA_Catalogue.pdf

Note from asker:
Thanks for your answer, Verginia
Peer comment(s):
agree Susanna MacKenzie : I would go with 'youthful living' - it expresses decoration, style, furniture etc.; all the notions found in "habitat".
39 mins
thank you SMacKenzie !!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for your help! "
9 mins

Starting out / The young adult starting out

"Starting out" is a commonly used idiom both in the media and in colloquial speech so it is a very well known phrase.
Example sentence:

"Home Kitchenware For the Young Adult Starting Out"

"Starting out alone in a new home can be a big transition for young people,"

Reference:

http://webcache.googleusercontent.com/search?q=cache:DQuhNwRwqZcJ:ezinearticles.com/%3FHome-Kitchenware-For-the-Young-Adult-Starting-Out%26i

http://webcache.googleusercontent.com/search?q=cache:9oRRoGDKIOYJ:www.nea.org.uk/your-move-offers-sound-advice-for-young-people-starting-out

Note from asker:
Many thanks for the suggestion, Lara
Something went wrong...
3 hrs

young trendy interiors

Another suggestion
Note from asker:
Thanks ACOZ, I think you've definitely found the essence of it
Something went wrong...
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