...a-şi da aere, a se da mare etc.
Poate greşesc, neavând mai mult context, dar mie mi se pare ca asta ar fi ideea. Cum avem puţin mai mult decat lucrurile esenţiale, noi, oamenii, avem tendinţa de-a ne fuduli...
http://dictionary.reference.com/browse/hotdogging
http://www.johnknowsall.info/questions.php
http://en.wiktionary.org/wiki/hotdog
to hotdog - to show off

show off
•a etala ; a arata in mod ostentativ
•a scoate in evidenta (frumusetea etc.)
•a se fali / a se mindri cu
•a-si da aere

http://www.worldwidewords.org/qa/qa-hot1.htm
By one of those coincidences that one can only suspect was part of some vast and subtle linguistic conspiracy, the term hot dog had been invented about a year earlier in another context, as a term for a well-dressed young man (though it has since evolved, so that these days it suggests showing off, for example performing showy manoeuvres while surfing). This may have been borrowed from an older bit of American university slang, to put on (the) dog, to assume pretentious airs, whose first recorded use is also from Yale.