Glossary entry

Spanish term or phrase:

Confección de regalos promocionales

English translation:

Custom-made promotional gifts

    The asker opted for community grading. The question was closed on 2010-05-13 22:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
May 10, 2010 14:30
14 yrs ago
Spanish term

Confección (de regalos promocionales)

Spanish to English Marketing Advertising / Public Relations Company Website
This is from the website of a company that designs, manufactures and promotes stands for trade fairs.

I'm struggling to find a punchy way of rendering "confección de" here — "production of" and "preparation of" just seem flat to me.

Any ideas?

CONTEXT:

"Promoción comercial

Para garantizar el éxito de su stand, nos implicamos en la promoción y difusión de la feria o evento. Asimismo, nos ocupamos de preparar todo el material promocional (invitaciones, catálogos, flyers, etc.) necesario para atraer la mayor cantidad de clientes potenciales a su stand.
Promoción previa y durante el evento:

* Asesoramiento del canal de promoción (telemarketing, mailing, etc.)
* Preparación y revisión de bases de datos
* Actividad de promoción (contacto telefónico, envío de newsletters, etc.)

Elaboración del material para el evento:

* Asesoramiento con respecto al material publicitario
* Diseño gráfico (fichas de producto, flyers, displays, etc.)
* Confección de regalos promocionales"

Many thanks in advance.

Discussion

James A. Walsh (asker) May 10, 2010:
Thanks for all your help people I appreciate you taking the time.

Saludos :)
James A. Walsh (asker) May 10, 2010:
Cheers, Neil :) Haha, well let's just say, I feel somewhat "obliged" to get it right for this client...
neilmac May 10, 2010:
I hope they're paying you enough for this job James, you seem to be making quite an effort to get the right nuance. Keep it up :)
James A. Walsh (asker) May 10, 2010:
Thoughts on "Confección" To me it seems they are trying to convey a message of more than just "producing" promotional gifts here, and want to let clients know that they get involved in the creative processes of "dreaming up" or "conceptualising" them too. Sort of "brainstorming", if you like.

What does anyone else think of that?

Proposed translations

+3
4 mins
Selected

tailor made promotional gifts

it's catchy
Note from asker:
Thanks Patricia &mdash; I agree, it's catchy. I went for "<b>Custom-made promotional gifts</b>" in the end (pure personal choice, inspired by your answer). Thanks again :)
Peer comment(s):

agree Muses Inc
12 mins
thank you!
agree philgoddard : Tailormade.
25 mins
thanks Phil
agree axies
10 hrs
gracias manuel
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4 KudoZ points awarded for this answer. Comment: "Thanks Patricia &mdash; I agree, it's catchy. I went for "<b>Custom-made promotional gifts</b>" in the end (pure personal choice, inspired by your answer). Thanks again :)"
+1
4 mins

selection of giveaway promotional items

Una posibilidad. Me parece poco probable que los regalitos se "confeccionen" por la misma empresa.
Peer comment(s):

agree neilmac : Selection is a nice option too :)
2 hrs
muchas gracias
Something went wrong...
9 mins

made to order

as in corporate or promotional gifts made to order, might work. I assume that is what is meant here.
Something went wrong...
+2
32 mins

Branded Promotional Giveaways/Items

Not a translation, more like marketing speak.
Note from asker:
Thanks, Marian &mdash; I loved this when I saw it first; but unfortunately, this particular configuration just wouldn't fit into the scheme of things...
Peer comment(s):

agree Sp-EnTranslator : This could cover a lot without being misleading IMO.
4 mins
Thanks, Claudia
agree neilmac : Although it doesn't actually state "branded" I believe it is implied. Good option;)
18 mins
Thanks, neilmac
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49 mins

Preparation /preparing

After these you can use "putting together" (if the gifts have several components)...
I even occasionally use "Elaboration/elaborating" (produce from basic elements or sources; change into a more developed product) ... although it may sound a bit stiff...

--------------------------------------------------
Note added at 52 mins (2010-05-10 15:22:53 GMT)
--------------------------------------------------

I reckon Marian's idea is best - do without the verb.
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+1
1 hr

Promotional customized gifts

Promotional Customized Corporate Gifts with logo for events, seminars, business, employees, rewards, parties. For Coroprate Gifts - Call us at ...
www.picsquare.com/static/corporate-gifts-india - India

Best Imprinted Items and Customized Gifts. If you want promotional products custom made, imprinted items, or gifts customized for your employees or club ...
activeimprints.com/promotional_products/?sub=Other

For more information and suppliers of Customized Gifts visit Promotional-Merchandise.org.uk. Here you will find more articles and tips on Promotional Items ...
www.customizedgifts.org/

Customized Gifts and Promotional Items Customized personal and promotional girfs for all your needs. We offer a line of gift items that can be personalized ...
www.wingsdesigns.com/promo.html
Peer comment(s):

agree neilmac : Yes, removing the verb sorts it out IMO :)
1 hr
Thanks neilmac!
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2 hrs

great selection of promotional articles

another option
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2 hrs

creation of promotional gifts

If you really don't like production or preparation. Examples: 25 Nov 2009 ... Hibbs, Harry "Going Green With Promotional Pens - From Raw-Materials to the Creation of Promotional Products." Going Green With Promotional ...
ezinearticles.com/?...Promotional...Creation-of-Promotional... - En cachéPromotional Advertising Gifts Employee Incentive Gifts & Awards - Corporate ... Specializing in Custom Tower Models, Designs, and one of a kind Creations; 4imprint Canada Promotional Products, Promotional Items 4imprint - your source for custom promotional products at guaranteed lowest prices. ... Once you add time for creation and approval that 5 days can quickly ...
www.4imprint.ca/ - En caché - Similares
Note from asker:
Thanks, Jenni &mdash; I was <u>really</u> tempted to go for this, but the option I went for just fitted-in better with my style... Thanks very much for your suggestion, and greetings from Granada :))
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