In the food and consumer-products industry, the battle for customers does not end at the store entrance. Increasingly, it is being waged on the shelves, in the aisles, even on the floor. There might be neon mats. There might be celebrities -- cardboard cutouts, of course. There might be interactive video screens or miniblimps floating around.

For retailers and manufacturers, point-of-purchase advertising, or POP, represents the last, best chance to score loyalty points and to boost sales, perhaps when it matters most: at the store, experts say. And that's where 70 percent of buying decisions are made, according to...

http://www.highbeam.com/doc/1G1-120637724.html

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Note added at 14 hrs (2010-04-24 13:48:31 GMT)
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http://www.google.com/search?hl=en&source=hp&q=points-of-pur...

sugestão!

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PONTO EXTRA OU ESPAÇO ADICIONAL OU PONTO PROMOCIONAL - Local onde o produto é exposto de foma promocional (quando se oferece adicional aos consumidores), por tempo limitado. É um segundo local de exposição, além do espaço primário (ponto permanente ou ponto natural), que visa aumentar a rotação do produto.

ESPAÇO PRIMÁRIO OU PONTO PERMANENTE OU PONTO NATURAL - Local onde o produto é exposto de forma permanente, junto à outros, da mesma categoria, nas prateleiras de gôndolas.
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Consideramos PONTOS ExTRAS como sendo todo e qualquer local de exposição e venda além do delimitado na seção e gôndola do produto. Bons exemplos de PONTOS EXTRAS são os já citados pontos nobres do mercado (check out, pontas de gôndolas etc).
http://www.rg9.org/merchandising.php
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Freestanding display = Any display designed as a stand-alone merchandising unit.
www.pop.design.com
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Endcap display=A singular product display built specifically for placement on a store endcap, or a collection of product and P-O-P materials set up to simulate a product display.
(Shopper marketing glossary)
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(…) Because shelf space in grocery stores, convenience stores, and other mass merchandisers is necessarily limited, competition grows ever more fierce among sellers of goods for a place on those shelves. As a means of maximizing the available shelf space within a particular store and also taking advantage of impulse buying and sales promotions, stores have taken advantage of END-CAP or FREE-STANDING DISPLAYS. End-cap displays are displays set at the end of the aisle and aligned up against the traditional aisle shelves while free-standing displays are those that stand alone or at least are not intended to be associated with the shelving units at the end of an aisle. Such displays have proven highly successful in moving product because they are easily seen, easily accessible, and focus the consumers' attention on a particular product, manufacturer, and/or distributor. (…)
http://www.patentstorm.us/patents/5960720/description.html
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bom trabalho.
beatriz souza