English to Portuguese Marketing Marketing

Por gentileza, alguém já ouviu falar no termo "Life Cycle Blindness"? O único contexto que tenho neste momento é o que segue abaixo:

Company A makes a “green” claim that their detergent is more eco-friendly than Company B’s because they make their packaging out of a biodegradable material. Is this a valid claim? Maybe not! What if Company A makes and sells their detergent in the US without using any hazardous chemicals, while Company B’s product is full of harmful ingredients and had to be shipped overseas from another country? What if Company A uses more water than Company B to manufacture the detergent? What if Company A’s detergent requires more per load? This can quickly overwhelm us as consumers.
The situation described above is a common mistake called “LIFE CYCLE BLINDNESS”.
Desde já agradeço sua assistência.
SG007