Glossary entry

Italian term or phrase:

perno

English translation:

lynchpin

Added to glossary by Therese Marshall
Nov 8, 2009 20:52
14 yrs ago
2 viewers *
Italian term

perno

Italian to English Marketing Advertising / Public Relations new face of a certain brand - clothing
Context: Non ha bisogno di presentazioni XXXX (celebrity's name): tra i più grandi calciatori italiani e mondiali, perno della XXXX (football club's name ) e capitano della nazionale italiana di calcio, nonché unico difensore in Italia a essersi aggiudicato il prestigioso Pallone d’oro e il Fifa World Player nel 2006.

Proposed translations

+1
59 mins
Selected

lynchpin

linch·pin - 1.a central cohesive source of support and stability
http://www.answers.com/topic/lynchpin-1

see also
2. Slang; n., Any part or person that is so vital to something that if it went missing, the whole thing would fall apart.(...)
2. Someone has to take the snap, so the quarterback is the football offensive team's linchpin.
http://www.urbandictionary.com/define.php?term=lynchpin

Exemplu/e de frază:
(...) former chairman of Sherborne St John Football Club, has been nurturing young talent and been the lynchpin of the club for many years.
http://www.sherbornestjohnfc.co.uk/Documents/News/Terry_Awar...

Cannavaro, 33, was the lynchpin of a steely Italian defence at the World Cup that only conceded two goals in seven games (...)
http://www.cbc.ca/sports/soccer/story/2006/12/18/fabio-canna...
Peer comment(s):

neutral Oliver Lawrence : absolutely accurate as football jargon, but possibly has too 'technical' a feel for a fashion marketing context
48 mins
figurative meaning in sports jargon (< technical field) & very common and powerful as a buzzword in marcomm (even fahsion – e.g. ... defensive lynchpins endorsing menswear brands)
agree Ilaria A. Feltre : I think this is the answer I like the most!
15 hrs
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4 KudoZ points awarded for this answer.
3 mins

pivotal member

:-)
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+1
11 mins

key player

Another possibility.
Peer comment(s):

agree De Novi
3 mins
Thank you, Zanne!
neutral Oliver Lawrence : a team can have several 'key' players, this is probably not quite strong enough
1 hr
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14 mins

pivot

I would say "a pivotal member" if he were just one of the important players, but "the pivot" in this case.

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Note added at 15 mins (2009-11-08 21:07:42 GMT)
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Example sentence "He is the pivot of the team. He has been there through thick and thin over the last 10 years … The whole team revolves around him."
Example sentence:

\

Peer comment(s):

neutral Oliver Lawrence : 'pivot' suggests a midfield player who orchestrates the play and brings other players into the game, whereas we are actually talking about a defender
1 hr
neutral Ilaria A. Feltre : I agree with Oliver on this point... Sorry Zanne!
16 hrs
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17 mins

star

i think that FC is a star
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1 hr

cornerstone

try this
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1 hr

bedrock

You have a range of good suggestions, but this is intended to evoke the greatness of this player through his solidity (he's a defender not a flair player) and the moral fibre/role model status with which the company with its aspirations to social responsibility may seek to associate itself. HTH :).
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2 hrs

heart

sounds better.
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16 hrs

kingpin / backbone

A couple more options for you.
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