English to Spanish Marketing Advertising / Public Relations mobile advertising

El documento que estoy traduciendo dice:
Although someone may like cars it may well be only a particular brand of car. Knowing this information is critical. These links between individuals and their preferred brands can be called vaporframes3. They are the invisible links that connect the brands we live with together. With vaporframes it becomes really clear where one’s dependencies and loyalties lie.
y ese 3 indica una nota al pie que lleva a esta página:
http://www.everysingleoneofus.com/communication-ideal/the-va...

en donde se lee:
Vaporframes are frameworks that connect the brands we live with together.
The ‘Vapor’ part relates to the fact these are invisible links but links nonetheless.
There is a variety of ways Vaporframes can be expressed but the most basic way is to set columns which are then populated.

marcos de aire/aéreos
bastidores de aire
estructura de aire

y ninguna opción me gusta, entonces recurro a usted que son algo así como mi caballería particular.

Gracias a todos desde ya.
P.