You can use the word "location" for a place and it's location, it is the same in French or to rent something "une location d'auto" in your case I can't read the language but it seems like a cinema and would be" un endroit ou emplacement.

You can use the word "location" for a place and it's location, it is the same in French or to rent something "une location d'auto" in your case I can't read the language but it seems like a cinema and would be" un endroit ou emplacement.

Reference Termium (pour cinéma):
Domaine(s)
  – Cinematography
  – Television (Arts)
  – Video Technology
Domaine(s)
  – Cinéma
  – Télévision (Arts)
  – Vidéotechnique
 
location Source CORRECT

exterior Source CORRECT,
NOM

  EXT Source CORRECT

extérieur Source
CORRECT, NOM, MASC

décor naturel Source
CORRECT, MASC

DEF – In video or film
production, a scene or
shot located outdoors ...
Source

OBS – Place, other than
the studio or studio lot of
a film or TV production
organization, where one of
its units is shooting
pictures. Source

DEF – Scène tournée à
l'extérieur des studios.
Source

if what you are trying to translate is the expression "on location" when shooting a film, you can say in French "tourner en extérieur" ou "tourner les extérieurs" as opposed to "en studio". But are you translating into French or Italian?