Glossary entry

French term or phrase:

freins

English translation:

hurdles - or - barriers

Added to glossary by Hermien Desaivre
Jun 30, 2009 22:34
14 yrs ago
8 viewers *
French term

freins

Non-PRO French to English Marketing Human Resources training of sales managers
A votre avis, quels sont les principaux freins
que vous pouvez rencontrer chez vos vendeurs?
VOS LEVIERS D’ACTION POUR LEVER LES FREINS
"objections"? "obstacles"?
This has to do with resistance from the reps against the idea of managers accompanying them on sales appointments in order to assess them as part of sales training. I have been looking for a cute catch phrase but perhaps a proper free translation is better.
Change log

Jun 30, 2009 22:39: Emanuela Galdelli changed "Term asked" from "freins (this context)" to "freins"

Proposed translations

9 hrs
Selected

hurdles - or - barriers

both of these are words typically used in a management context and, as such, are possible alternatives to the suggestions already made by others.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, I ended up using your term."
+2
6 hrs

sticking points

Where your sales pitch gets stuck and makes no forward progress.
Note from asker:
Hi - thank you. Do you think this can also apply where the sales force are resistant to managers' training ideas?
Peer comment(s):

agree Sheila Wilson
1 hr
agree Emma Paulay
1 day 2 hrs
Something went wrong...
8 hrs

causes of resistance

Not a 'cute phrase', but expresses the idea!

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Note added at 9 hrs (2009-07-01 07:56:44 GMT)
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I personally find gender-neutral terms like 'salesperson' rather awkward, although I realise political correctness sometimes demands them! 'Rep' is specifically someone who travels round offering the company's products or services to other companies, whereas 'salesperson' can be someone working in a shop, so I’d probably say ‘rep’ in this case.
Example sentence:

In your opinion, what are the main causes of resistance among your reps? YOUR ACTION PLAN FOR OVERCOMING THIS RESISTANCE

Note from asker:
It does indeed, thank you.
PS - would you choose "rep" over "salesperson"? Just for interest sake - I haven't made up my mind... it is a PPT presentation for sales managers.
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