French to English Social Sciences Philosophy Consumer society

I have lumped these together as I have a feeling I will have to break away from the French completely to express this concept.

Context: A philosophical piece by Gilles Lipovetsky on “hyper-consumer society”.

"De là, le profil de ce consommateur nouveau style décrit si souvent comme erratique, nomade, volatile, imprévisible, fragmenté, dérégulé. Parce qu’il est de plus en plus affranchi des contrôles collectifs à l’ancienne, l’hyperconsommateur s’impose comme un acheteur **zappeur et dé-coordonné**. C’est sur ce fond que le néo-acheteur est devenu un consommateur de marques et non plus de produits."

My working translation is “purchasers without loyalties”:

“Because individuals have increasingly broken away from the old-style collective controls, hyper-consumers are making their mark as purchasers without loyalties.”

Am I adding a meaning that wasn’t in the original? And have I lost something? Any ideas? (I can’t use any of the following adjectives, due to their appearance in the previous sentence: erratic, nomadic, volatile, unpredictable, fragmented, unregulated)