Glossary entry

Spanish term or phrase:

instores

English translation:

in-store (advertising) displays

Added to glossary by Emma Goldsmith
Feb 23, 2009 10:07
15 yrs ago
1 viewer *
Spanish term

instores

Spanish to English Marketing Advertising / Public Relations shop lay-out
this is clearly an anglicism but I don't think it makes sense to leave it "as is"
It comes in this context:

"siempre hay distribuidores que con realizar sus ventas no se preocupan por el interior, encontrando paneles vacíos o con producto que no corresponde, **instores** no colocados, campañas pasadas..."

Proposed translations

+9
18 mins
Selected

in-store (advertising) displays

You usually find them at the end of aisles. Nearly 200,000 hits for this term on Google - e.g.:

Visual Merchandising: Window and In-Store Displays for Retail ...Visual Merchandising: Window and In-Store Displays for Retail. Tony Morgan. Paperback 280 illustrations 208 pages 280 x 216 mm. ISBN 978 1 85669 539 8 ...
www.laurenceking.co.uk/product/Visual Merchandising: Window...

In-Store DisplaysIn-Store Displays - Attractive displays of SunFeather's handcrafted products for the retail store setting.
www.sunfeather.com/indi.html

Advertising & Marketing Communications, Below-the-line and other ...This concise article discusses future trends of temporary in-store displays. It predicts that there will be a lot more store identification added to the ...
www.warc.com/LandingPages/Generic/Results.asp?Ref=210 - 69k - Cached - Similar pages

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Note added at 24 mins (2009-02-23 10:31:33 GMT)
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If the target audience is retail professionals, you could actually go with instores, the trendier, more shop-speaky term. But for a more general audience, I would go with the fuller, more explanatory term above.
Peer comment(s):

agree José Manuel Lozano
3 mins
Thanks!
agree Bubo Coroman (X) : yes, "displays" is very inclusive http://images.google.es/images?gbv=2&hl=en&q="in-store displ...
13 mins
Thanks, Deborah
agree Christine Walsh
23 mins
Thanks
agree James A. Walsh
46 mins
Thanks, James
agree slothm
49 mins
Thanks
agree patinba
1 hr
Thanks
agree Rachel Fell
2 hrs
Thanks, Rachel
agree Almudena Grau
3 hrs
Thanks, Almudena
agree Victoria Frazier
8 hrs
Thanks, Victoria
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks David"
1 hr

Display's

I would use display's
Peer comment(s):

neutral patinba : This is the wrong place to misuse apostrophes, Emma.
36 mins
Something went wrong...
1 day 9 hrs

stored, stock displays

Instores=of store, stored
Something went wrong...
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