Oct 11, 2007 16:05
16 yrs ago
1 viewer *
English term

Early Adopters

English to Russian Art/Literary Advertising / Public Relations
Early Adopters are classically defined as those people who are the quickest to take up new products. However, these people are all too often Early Abandoners too. Their interest in a new product is often a passing whim, based primarily on its novelty value - once the novelty has worn off so does their interest. For this reason Early Adopters can be as much Fad Creators as they can be Trend Creators.

Proposed translations

+1
16 mins
Selected

любители попробовать что-нибудь новенькое

Marketing Mix :: Книга "Фиолетовая корова".
Когда первые потребители "распробуют" новый выдающийся продукт, ... любители
попробовать что-нибудь новенькое среди потребителей – в абсолютном меньшинстве. ...
http://www.mm.com.ua/russian/books/book?pm_article1_toShow=3...

--------------------------------------------------
Note added at 20 mins (2007-10-11 16:26:09 GMT)
--------------------------------------------------

или просто любители новенького
Peer comment(s):

agree Nina Chulak : любители новенького
19 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Спасибо"
3 mins

люди, раньше остальных принимающих новую продукци

.
Something went wrong...
3 mins

адепты/ранние последователи

http://www.provisor.com.ua/archive/2000/N6/phmarket.htm

--------------------------------------------------
Note added at 4 mins (2007-10-11 16:10:19 GMT)
--------------------------------------------------

Надо сказать, по смыслу под ваше описание больше подходят инноваторы.
Something went wrong...
+1
15 mins

"первооткрыватели"

....
Peer comment(s):

agree koundelev
11 hrs
thank you, George
Something went wrong...
+1
3 mins

ранние последователи

любители новинок

--------------------------------------------------
Note added at 32 mins (2007-10-11 16:37:43 GMT)
--------------------------------------------------

Потребители «ранние последователи» (early adopters) – is a form of projective technique where participants are presented with a list of words and, after each word, they are asked to say the first word that comes into their minds. http://rus.bazisgroup.com/terms/status_symbols/#1
Peer comment(s):

agree transls1
40 mins
Thank you
neutral Tatiana Pelipeiko : последователи ЧЕГО?
4 hrs
Something went wrong...
33 mins

люди, следящие за новинками рынка

люди, следящие за новинками рынка
Something went wrong...
2 hrs

Падкие на новинки

.
Something went wrong...
+1
2 hrs

см. ниже, варианты

любители гаджетов
охотники за новинками
первые ласточки
первопроходцы моды
Peer comment(s):

agree Darya Kozak : охотники за новинками - класс!
11 hrs
Cпасибо, Danissimo!
Something went wrong...
3 hrs

"скороспелки"

Попытка творческой обработки на основе приведенного описания:
рано "созрел", быстро "испортился" ;)

В белорусском есть хорошее выражение - жвавы жэужык
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search