Jul 5, 2007 12:06
16 yrs ago
1 viewer *
German term
Klassisch anders
German to English
Art/Literary
Music
Überschrift: Brucknerfest Linz 2007 „Klassisch anders“
Text: „Klassisch anders“ präsentiert sich das Programm des Musikfestivals renommierter, internationaler KünstlerInnen von 16. bis 30. September 2007. Von der Klassik über Oper und Orgel bis zum Jazz reicht das vielseitige Repertoire des Linzer Musikfestivals. Erstmals wurde im heurigen Brucknerfest ein Jazzkonzert programmiert. (Anm. d. Übers.: Das Programm beinhaltet auch neue, eigens für das Festival geschriebene Stücke, also nicht nur bekannte Klassiker.)
My creative juices are just not flowing this morning after too much of a 4th of July celebration yesterday... The "KLASSISCH ANDERS" is the theme of the music festival and it is referred to throughout the brochure. Due to space limitations in the brochure lay-out, the English equivalent has to be equally short, not necessarily exactly the same number of letters, but as close to it as possible.
Looking forward to seeing your smart respsonses!
Text: „Klassisch anders“ präsentiert sich das Programm des Musikfestivals renommierter, internationaler KünstlerInnen von 16. bis 30. September 2007. Von der Klassik über Oper und Orgel bis zum Jazz reicht das vielseitige Repertoire des Linzer Musikfestivals. Erstmals wurde im heurigen Brucknerfest ein Jazzkonzert programmiert. (Anm. d. Übers.: Das Programm beinhaltet auch neue, eigens für das Festival geschriebene Stücke, also nicht nur bekannte Klassiker.)
My creative juices are just not flowing this morning after too much of a 4th of July celebration yesterday... The "KLASSISCH ANDERS" is the theme of the music festival and it is referred to throughout the brochure. Due to space limitations in the brochure lay-out, the English equivalent has to be equally short, not necessarily exactly the same number of letters, but as close to it as possible.
Looking forward to seeing your smart respsonses!
Proposed translations
(English)
Proposed translations
1 hr
Selected
Invent your own slogan
I would steer clear of the adjectives "classic" or "classical" here because the festival includes jazz and other types of music.
"Klassisch" means "classic, classical" but it also conveys the idea of "traditional" in English. In this case, however, the traditions are presumably being turned on their head with new music specially composed for the event.
You have to admit that the German slogan is clever. Perhaps it's also impossible to translate.
So you need something that is as short as the German "Klassisch anders"? Why not go for something entirely different and invent your own slogan to promote the festival?
Possibilities include:
Musical Feast
Masterful Music
The Sounds of Music (from the musical "The Sound of Music")
More Music! (If it were just jazz - "Mo' Music!")
Magical Music (Music Is Magic, The Magic of Music...)
Myriad Music
For example, a "musical feast" would include something for everyone, from classical music and opera to jazz, etc.
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Note added at 4 hrs (2007-07-05 16:59:33 GMT)
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Classic & classy?
Classic, classy & cool?
"Klassisch" means "classic, classical" but it also conveys the idea of "traditional" in English. In this case, however, the traditions are presumably being turned on their head with new music specially composed for the event.
You have to admit that the German slogan is clever. Perhaps it's also impossible to translate.
So you need something that is as short as the German "Klassisch anders"? Why not go for something entirely different and invent your own slogan to promote the festival?
Possibilities include:
Musical Feast
Masterful Music
The Sounds of Music (from the musical "The Sound of Music")
More Music! (If it were just jazz - "Mo' Music!")
Magical Music (Music Is Magic, The Magic of Music...)
Myriad Music
For example, a "musical feast" would include something for everyone, from classical music and opera to jazz, etc.
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Note added at 4 hrs (2007-07-05 16:59:33 GMT)
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Classic & classy?
Classic, classy & cool?
Peer comment(s):
neutral |
Kieran McCann
: agree in principle, but your new term must at least reflect the angle/relevance/tone of the original and none of your suggestions seems to do that: they could apply to any music festival, not necessarily a classical one with some jazz
20 mins
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... AND some organ music AND some opera ... You're welcome to suggest a more "specific" slogan that would apply to this particular event, Kieran. Sounds like a multitude of styles and genres are involved. / I see that I overlooked "Classics and more". ;-)
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4 KudoZ points awarded for this answer.
Comment: "Thanks to all who posted their suggestions.
I contacted the client and suggested to leave the slogan as is since the only English pieces relating to this event are the English version of the text on the organizer's website and potentially a program summary.
And here is my response to those with concerns that professional translators are taking credit for the creativity of others expressed in what I wrote to my client:
Eine Anmerkung zum "Klassisch anders"
Das Motto des Musikfestivals suggeriert eine Vielzahl von Komponenten des Musikfestivals. Es fällt mir schwer, diesen Slogan adequat zu übersetzen, denn eine ähnlich klevere und aussagekräftige kurze Übersetzung ist nicht offensichtlich. Ich habe ein Forum von Fachkräften befragt und es wurde z.B. "More than Classics" oder "Classics and More" oder "Classics with a Difference" vorgeschlagen.
Eigentlich trifft keine dieser Uebersetzungen die gesamte unterschwellige Bedeutung des Slogans auf eine umfassende Art und Weise. Hier wird ja auf die Art der Musikbeiträge, aber auch auf das Kaliber und den Charakter des Festivals selbst anspielt. Ich habe in meiner Übersetzung den Ausdruck sozusagen als Eigennamen stehenlassen und ihn dann erklärt.
"Klassisch anders" - with a uniquely different and refined take on classical music and contemporary classics, the program of the music festival is presented by ...
Der deutsche Slogan wird ja auf Stadtplakaten und auf Programmheften wiederholt präsentiert und auf diese Art und Weise ergibt sich dann auch ein Erkennungswert für englischsprachige Besucher.
Final note to the translator community: I believe that a tricky one-liner marketing slogan shouldn't prevent a professional translator from accepting a job that otherwise falls into his/her area of expertise. But this is a topic for a forum discussion..."
+1
3 mins
classically different
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Peer comment(s):
agree |
Henry Schroeder
: a possibility
4 mins
|
agree |
Damian Harrison (X)
7 mins
|
neutral |
bertoldwoess
: I think she may want to keep "classical" in the adjective form, not the adverbal form, as it obviously refers to "classical" music.
11 mins
|
agree |
Julia Michel
: I think it fits.
16 mins
|
thanks, I can't see it being any different than what I have suggested
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disagree |
Francis Lee (X)
: A definitive "no". Doesn't work in English.
20 mins
|
disagree |
Stephen Sadie
: I am not at all convinced, sorry
29 mins
|
That's ok, you are entitled to your opinion
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neutral |
Kieran McCann
: the emphasis in English is not the same as in the original
1 hr
|
-2
3 mins
Alternative classicism
to get things moving
Peer comment(s):
disagree |
Julia Michel
: Doesn't seem right since we are talking about a festival not only for classical music, but also jazz etc.
14 mins
|
I meant classicism in the broader sense
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disagree |
Francis Lee (X)
: Ditto./ "classicism" means one thing only in the music world
20 mins
|
I meant classicism in the broader sense
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11 mins
classical difference
might catch an eye or two.
Peer comment(s):
neutral |
Paul Cohen
: Vaguely reminds me of Mason Williams and his hit tune "Classical Jazz" ;-))
1 hr
|
+3
13 mins
Different classics
A shorter solution
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Note added at 26 mins (2007-07-05 12:33:33 GMT)
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Oder eventuell auch "Classics and more"
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Note added at 26 mins (2007-07-05 12:33:33 GMT)
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Oder eventuell auch "Classics and more"
Peer comment(s):
agree |
Kieran McCann
: 'Classics and more': exactly what I was going to suggest
1 hr
|
agree |
Diana Loos
: - or "More than classics"???
1 hr
|
I also like that a lot! "More than classics"
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agree |
Paul Cohen
: with "Classics and more". A clever suggestion.
4 hrs
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Thanks! I thought it would go well with the idea that the festival has classical music as well as other music styles.
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-1
4 mins
uncomplicatedly classical/uncomplicated classics/classics made easy
I'm waiting for inspiration to hit me...
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Note added at 4 mins (2007-07-05 12:11:34 GMT)
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classics/classical for the people
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Note added at 37 mins (2007-07-05 12:44:32 GMT)
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Classics with a difference
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Note added at 4 mins (2007-07-05 12:11:34 GMT)
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classics/classical for the people
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Note added at 37 mins (2007-07-05 12:44:32 GMT)
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Classics with a difference
Peer comment(s):
disagree |
Julia Michel
: don't think "anders" has anything to do with "uncomplicated", nor does that fit with the description of the festival/I agree with Terence.
15 mins
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and your suggestion is?
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48 mins
A class apart
but it may be too much of a reach (it's not easy to even approximate the resonance of 'klassicsch)
57 mins
Classics with a difference
Just to join in the melee....
Peer comment(s):
neutral |
Jonathan MacKerron
: I proposed this mess at 37 minutes
10 mins
|
Sorry Jonathan didn't see that one .... deepest apologies
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2 hrs
In a class of their own
a suggestion
+1
19 hrs
Class acts
My humble contribution to this multifaceted mélange. It stays with the idea of 'class' and also suggests variety.
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Note added at 1 day4 hrs (2007-07-06 16:33:00 GMT) Post-grading
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Danke, Friderike!
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Note added at 1 day4 hrs (2007-07-06 16:33:00 GMT) Post-grading
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Danke, Friderike!
Note from asker:
I like this suggestion a lot! |
Peer comment(s):
agree |
Leo Holroyd (X)
: It's short and it preserves the implication of "classical" music
36 mins
|
Thank you, Leo.
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Discussion