Glossary entry (derived from question below)
English term or phrase:
radio and outdoor
Italian translation:
radio e pubblicità esterna
Added to glossary by
Giulia Peverini
Mar 19, 2007 22:15
17 yrs ago
1 viewer *
English term
radio and outdoor
English to Italian
Other
Internet, e-Commerce
panoramica sulle nuove tecnologie nella società moderna
Two years ago - in the fall of 2002 - nearly 15% reported visiting a web site connected to a television program. Today that number is up considerably ... closer to 25%. The balance say they are doing other things while 'watching television.' I understand that ... frequently I read the newspaper. About 11% read and respond to E-mail - I do that, too. Many of the balance go to chat rooms about the program ... others browse products featured on the program, or seen as an advertisement. And of course, more than half the viewers just watch the show! How unique. Or is it boring?
What is obvious is that marketers have an opportunity to cross-pollinate the two media. Ah, it's called multi-media. Just as has been done so successfully between direct mail and telephone, radio and outdoor - and many other combinations. Create a reason, an offer, a 'special'that gets the busy-bee viewers to see your message on television, and when they go to the web, wow - it's there, too. Or, vice-versa ... the WWW first, and the TV program has the same pixs, the same dialogue, the same everything. What a concept ... a coordinated and planned package.
Come potrei renderlo? Grazie!
What is obvious is that marketers have an opportunity to cross-pollinate the two media. Ah, it's called multi-media. Just as has been done so successfully between direct mail and telephone, radio and outdoor - and many other combinations. Create a reason, an offer, a 'special'that gets the busy-bee viewers to see your message on television, and when they go to the web, wow - it's there, too. Or, vice-versa ... the WWW first, and the TV program has the same pixs, the same dialogue, the same everything. What a concept ... a coordinated and planned package.
Come potrei renderlo? Grazie!
Proposed translations
(Italian)
3 | radio e pubblicità esterna | Sara Antognoni |
4 +1 | radio e pubblicità su strada | Dany Caputo |
3 | (radio) e pubblicità all'aperto | Simo Blom |
2 | radio e pubblicita sulle strade | doba (X) |
Proposed translations
1 hr
Selected
radio e pubblicità esterna
Pubblicità esterna mi sembra sia più generale e possa coprire tanto i cartelloni pubblciitari che le affissioni su autobus ecc. Il sito che riporto da un pò un'idea delle varie forme di pubblicità esterna. Spero possa essere utile!
Reference:
4 KudoZ points awarded for this answer.
Comment: "grazie!!!!"
50 mins
radio e pubblicita sulle strade
Credi si intenda questo? Cartelloni pubblicitari forse non è sufficiente.
+1
11 hrs
radio e pubblicità su strada
Ho lavorato ad un giornale e loro utilizzavano molto questo termine della "pubblicità su strada" come termine generico per indicare tutta la pubblicità fatta in esterno, appunto su strada.
Peer comment(s):
agree |
Simo Blom
: sì, anche se credo che pubblicità su strada si riferisca principalmente alla cartellonistica.
1 hr
|
13 hrs
(radio) e pubblicità all'aperto
un'alternativa alle proposte dei colleghi.
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