"brand experience" and "brand perception" are slightly different. see e.g.:

• "How consumers' brand experience in social media can improve brand perception and customer equity" (https://www.emerald.com/insight/content/doi/10.1108/APJML-01... )

• "Brand experience is important because the reputation of your brand is everything. Brand experience is what informs brand perception, and brand perception is what makes people want to buy from you. Get it wrong, and you may as well signpost all those high value customers straight to your nearest competitor." (https://www.forsta.com/what-is-brand-experience/ )

• "Brand experience refers to how your customers feel about your brand, customer experience focuses on the relationship between a brand and its customers." (https://watchthem.live/brand-experience-vs-customer-experien... )

• "Brand experience is the lasting impression customers have of your brand. It includes thoughts, feelings, perceptions, and reactions to ..." (https://blog.hubspot.com/marketing/brand-experience )

• "Brand experience is all about making promises while customer experience is about keeping them." (https://www.123formbuilder.com/blog/brand-experience-vs-cust... )

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Van Dale online also has:

merkbeleving (dev) (marketing) =
brand experience