Mar 10, 2006 13:41
18 yrs ago
2 viewers *
German term

Schwereloser IT-Betrieb

German to English Tech/Engineering IT (Information Technology)
Schwereloser IT-Betrieb.
This is the title of a flyer for an IT company. The entire flyer has a space theme throughout, with drawings and photos of astronauts floating in space, etc. The texts in the flyer are all about the new IT products and solutions.

The expression also crops up in the sentence "....(die Lösungen) ermöglicht Unternehmen in wichtigen Bereichen einen schwerelosen IT-Betrieb."

The customer told me that the "schwereloser IT-Betrieb" means "carefree, hassle-free, stress-free IT operation". However, I'm stuck with the space theme and I need something short and concise and catchy. Have been racking my brain forever and haven't come up yet with anything that I think is very catchy.

By the way, I've read the discussion at prozs about translating slogans but I don't think that applies here. At any rate, the title is part of the translation, so it's ultimately part of my job. Much to my utter delight.....

I'd appreciate any help anyone could give! TIA!

Proposed translations

+1
19 mins
Selected

Gravity-free IT operation

http://www.exhibitoronline.com/gravityfree/poster.asp#floati...

If it's good enough for them to use in German why not in English?

--------------------------------------------------
Note added at 24 mins (2006-03-10 14:05:54 GMT)
--------------------------------------------------

As a possible alternative, something with 'into orbit'
Peer comment(s):

agree Ken Cox : 'put your IT operations into orbit' would work nicely IMO
6 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks to everyone for the suggestions! My customer just got back to me and said they decided to go with "weightless". I'd love to give everyone points, but I'm giving them to Andrew since his answer was one of the two I sent the customer for consideration. "
17 mins
German term (edited): schwerelos

lightsome

Something went wrong...
+1
19 mins

...IT operation that's out of this world

Just a suggestion to continue to space theme. Not sure how suitable it would be in the text.
Peer comment(s):

agree Simon Thomas
1 day 6 hrs
Something went wrong...
1 hr

smooth IT operation

I think in case of flyers and similar marketing materials, literal translation does not always work best. Besides, simplicity is of value. I believe that was the point of the souce text, not the literal references to gravity. Your choice :)
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search