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proyectan en la idea

English translation: fail to relate to the concept

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:proyectan en la idea
English translation:fail to relate to the concept
Entered by: Eileen Brophy

10:48 Jun 25, 2017
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / drinks
Spanish term or phrase: proyectan en la idea
How can I say "no se proyectan en la idea" in English?

This is the context:

Perfil consumidor asociado:
Chicas que se cuidan mucho, van al gimnasio, calculan las calorías, lo que beben y comen.
Sin embargo muchas chicas entrevistadas no se proyectan en la idea.

Thank you for any help
Eileen Brophy
Spain
Local time: 06:34
fail to relate to the concept
Explanation:
if you need to hedge your bets
Selected response from:

polyglot45
Grading comment
Thank you very much for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4fail to relate to the concept
polyglot45
3Do not allign with the idea
telefpro
3Fit the mould/mold
Marie Wilson
3are not represented in this profile
Robert Forstag
3the idea does not resonate with them
Clarkalo


Discussion entries: 5





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Do not allign with the idea


Explanation:
Hope it helps

telefpro
Local time: 10:04
Does not meet criteria
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
PRO pts in category: 8
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Fit the mould/mold


Explanation:
I agree with the discussion entries, that this most likely means that a lot of the girls interviewed are not the typical consumer the product is aimed at. Fit the mould is one possiblity.

An example in marketing context:

"Mobile manicures and pedicures for Chamonix's 'Hard as Nails' chicks. At your home or at Chamonix Gym. Nail care for girls who don't fit the mould ... "because spectacular nails make people wonder what you've got up your sleeve" "
http://www.bepurefit.com/partners.html

Example sentence(s):
  • A number of gyms have been looking for other ways to reach out to people that don't fit the mold of the traditional gym member.
  • We don't fit the mould of the standard, bottled drink company.
Marie Wilson
Spain
Local time: 06:34
Does not meet criteria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 19
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
fail to relate to the concept


Explanation:
if you need to hedge your bets

polyglot45
Does not meet criteria
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 4
Grading comment
Thank you very much for your help

Peer comments on this answer (and responses from the answerer)
agree  Andy Watkinson: I also think this is it - they conform to this profile but don't actually identify themselves with it.
2 hrs
agree  neilmac: I like this too...
3 hrs
agree  Adoración Bodoque Martínez: I'm with Andy. That's what I think it means.
8 hrs
agree  jude dabo: Fits!
20 hrs
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
no se proyectan en la idea
are not represented in this profile


Explanation:
I agree with Marie's understanding here, and her suggestion would be excellent were it not for the unfortunate overtones it has in reference to overweight young women (and especially considering that what is being marketed is a diet soft drink).

This objection may be seen as persnickety, but it seems to me best to avoid such unwanted connotations in any kind of marketing context.

--------------------------------------------------
Note added at 2 hrs (2017-06-25 13:43:06 GMT)
--------------------------------------------------

Or simply:

do not match this profile

--------------------------------------------------
Note added at 2 hrs (2017-06-25 13:44:41 GMT)
--------------------------------------------------

CORRECTION:
I realize that product being marketed is a low-cal alcoholic beverage rather than a diet soft drink. This doesn't change my point here.

Robert Forstag
United States
Local time: 00:34
Meets criteria
Specializes in field
Native speaker of: English
PRO pts in category: 220
Login to enter a peer comment (or grade)

1 day 8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
the idea does not resonate with them


Explanation:
Example:

https://www.surveymonkey.com/mp/concept-testing/
As a quick concept test definition, think of testing as placing the abstract ideas you’re toying with in front of concept testing focus groups, to learn whether your ideas resonate with them.





Clarkalo
United States
Local time: 00:34
Meets criteria
Specializes in field
Native speaker of: English
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