Russian term (edited): ����������

an autotelic value
I think it means, in layman's language, something like "an end in itself".
I don't know much about the term "autotelic", but it looks like the proper philosophical term (from the Greek: auto- self, telos, end).

However, because the game only simulates real life, its autotelic value is limited --
the enjoyment of confidence and achievement felt by the players/learners ...
edweb.sdsu.edu/courses/edtec670/ Cardboard/board/w/wheelinAround/wheels.html

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Note added at 27 mins (2004-10-05 20:55:11 GMT)
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This is what I found on www.multitran.ru:
самодовлеющий прил.
общ. all-sufficient; autotelic
воен. self-sufficing

rivalry. Games have primarily **autotelic value**. To most of us, games have
not just the logic of play but are realized accordingly. ...
www.kluweronline.com/article.asp?PIPS=232675&PDF=1


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Note added at 31 mins (2004-10-05 20:58:50 GMT)
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autotelic: (of an activity or a creative work) having an end or purpose in itself (Oxford English Dictionary)
The word seems to have originated in the early 20th century as a philosphical term.