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Kernansprache
Sondieransatzpunkt

Glossary entry

German term or phrase:

getrennt marschieren - vereint schlagen

English translation:

strength in diversity - forward as one

Added to glossary by Helen Shiner
Dec 9, 2008 14:08
15 yrs ago
German term

getrennt marschieren - vereint schlagen

German to English Marketing Idioms / Maxims / Sayings slogan
Medienstrategiepapier eines internationalen Konzerns. Es geht darum, dass jede Marke ihre eigenen Stärken hat, etc. etc. und dass man nur gemeinsam erfolgreich sein kann. Ach ja, es ist eine Powerpoint Präsentation

Wir brauchen ein gemeinsames Ziel, das wir aus unsere jeweiligen Zielgruppen herunterbrechen und in unterschiedlicher Form immer wieder kommunizieren, unter dem Motto "Getrennt marschieren - vereint schlagen".

DANKE EUCH!
Proposed translations (English)
3 strength in diversity - forward as one
3 +4 divided we compete - united we succeed
3 diverging targets, converging goals
3 covering all the bases - playing as a team
3 diversified approaches to a shared goal
Change log

Dec 9, 2008 14:12: Steffen Walter changed "Field" from "Other" to "Marketing"

Dec 16, 2008 10:00: Helen Shiner Created KOG entry

Discussion

silvia glatzhofer (asker) Dec 9, 2008:
@Paul or as we say in Austria "Prost" or - more in line with my translation - "Op uw gezonheid" :-)
Paul Cohen Dec 9, 2008:
Cheers, Silvia.
silvia glatzhofer (asker) Dec 9, 2008:
It's just as Nicole says: We have various brands of beers from several countries, all competing on the market but produced by the same group of companies.
silvia glatzhofer (asker) Dec 9, 2008:
not at all important - the group produces and sells beers
Paul Cohen Dec 9, 2008:
The source text certainly has a militaristic tone. What kinds of products does this company produce? Cluster bombs and hand grenades… or laundry detergent and shampoo? How important is the military imagery, in your opinion?

Proposed translations

14 mins
Selected

strength in diversity - forward as one

To start the ball rolling

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Note added at 15 mins (2008-12-09 14:23:43 GMT)
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Or 'Unified in diversity'

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Note added at 17 mins (2008-12-09 14:25:33 GMT)
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The question is how to avoid suggesting that the various brands are divided against each other.

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Note added at 39 mins (2008-12-09 14:47:28 GMT)
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'getrennt marschieren' does not suggest direct competition to me - I am, of course, that this does go on, Nicole, just question whether it is appropriate here. We are not told - it is up to the Asker to choose/clarify.

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Note added at 6 days (2008-12-16 09:59:02 GMT) Post-grading
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Thanks for the points.
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4 KudoZ points awarded for this answer. Comment: "thank you"
+4
14 mins

divided we compete - united we succeed

Weil der Spruch im Originaltext eindeutig als Anlehnung an "united we stand - divided we fall" zu erkennen ist.
Peer comment(s):
agree Inge Meinzer : Genau!
2 mins
Danke, Inge!
neutral Helen Shiner : I agree in what it alludes to, but 'divided' here does tend to suggest they are against one another or competing against one another. I understand it rather than they have their own pathways rather than being direct competitors./Well guessed then!
8 mins
Simple example: Cat food. Whiskas, Pedigree and Sheeba are competitors on the market, right? They are all manufactured by one and the same company, Mars, Inc.//"Zielgruppen herunterbrechen" is highly non-ambiguous. Thanks, Helen!
agree Eddy Coodee : It's close enough and ... it rhymes! Great stuff!
23 mins
Thanks, Eddy! Usually I am not too fond of rhyming in advertising, but mottoes are a different story... :-)
agree Trudy Peters : Great!
2 hrs
Thanks, Trudy!
agree Johanna Timm, PhD : nice marching rhythm in this slogan!
2 days 6 hrs
Thanks, Johanna!
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26 mins

diverging targets, converging goals

bof !
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35 mins

covering all the bases - playing as a team

Another option.
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1 hr

diversified approaches to a shared goal

some nice cuddly buzzwords for the powerpoint pods
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