Glossary entry (derived from question below)
English term or phrase:
ABC1
French translation:
Les couches sociales (britanniques) les plus aisées
English term
Canada
Pour l'importance et le plaisir des mots
Native in: French 
Works in: English to French, French to English
ABC1
ABC1, adventurous, active, high spending males who want to "get the most out of life".
Il s'agit d'une étude de cas d'un programme de publicité au Royaume-Uni.
| Explanation |
Tony M
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Dec 2, 2008 18:06: Stéphanie Soudais changed "Field" from "Marketing" to "Social Sciences" , "Field (specific)" from "General / Conversation / Greetings / Letters" to "Social Science, Sociology, Ethics, etc."
Proposed translations
Native in: English
Works in: French to English, English to French, Turkish to English, and 1 more.
Les couches sociales (britanniques) les plus aisées
ABC1
http://fr.wikipedia.org/wiki/ABC1
| disagree |
Tony M
: No, that's not what it refers to in this marketing context! It's a socio-economic classification!
3 mins
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Houps... désolé
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Italy
Tourism, Cosmetics, Law, Medicine, Tech
Native in: Italian
Works in: French to Italian, English to Italian, Italian to French, and 3 more.
ABC1
http://en.wikipedia.org/wiki/ABC1_Shows
http://fr.wikipedia.org/wiki/ABC1
"BC1 était une chaîne de télévision britannique, détenue et gérée par American Broadcasting Company, filiale de la Walt Disney Company."
| disagree |
Tony M
: No, that's not what it refers to in this marketing context! It's a socio-economic classification! / It's pretty standard to express it like this, without internal punctuation; and it's really category 1 of all three classes A, B, and C.
3 mins
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o, but it does not say A, B, C1 that's why I thought it could be something else. It's true that Disney sounds weird here :)
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France
Sworn translator in English
Native in: French
Works in: English to French, Italian to French, Portuguese to French
classe moyenne supérieure, moyenne et moyenne inférieure
| agree |
Tony M
: Sort of the right idea, though it's not QUITE as simple as that!
3 mins
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France
Native in: Portuguese (Variant: Brazilian) 
, French
Works in: English to Portuguese, English to French, English to Spanish, and 3 more.
classe (sociale) ABC1
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Note added at 1 hr (2008-12-02 17:31:15 GMT)
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C'est l'expréssion pour les classes (ou couches) les plus aisées, en statistique.
...5 % pour la classe ABC1 dont les revenus se situent entre 2 600. et 10 860 euros/habitant/an...
...lecteurs aisés (62% appartiennent à la classe ABC1)...
| neutral |
Sara M
: pour un lecteur francophone ça n'évoque pas grand-chose, à mon avis
37 mins
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c'est une classification utilisé en statistique, je n'y suis pour rien...;-)
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Reference comments
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