Glossary entry (derived from question below)
French term or phrase:
Technico-commercial en action international
English translation:
International Technical Sales Course Graduation Certificate
Added to glossary by
Lara Barnett
Mar 23, 2023 12:44
1 yr ago
34 viewers *
French term
United Kingdom
www.lingocraft.co.uk
Native in: English (Variants: British, Scottish, Irish, Singaporean, UK, South African) 
Works in: French to English, Italian to English, Romanian to English, and 2 more.
Technico-commercial en action international
French to English
Bus/Financial
Certificates, Diplomas, Licenses, CVs
Training Certificate
This is a graduation certificate from an institution called ISAIP - Institute Superieur d'Action Internationale et de Production.
The title of the qualification reads:
Certificat de fin d'etudes de la formation
"Technico-commercial en action international"
I am not sure whether "International Action" is enough for the English translation. Would we say this?
The title of the qualification reads:
Certificat de fin d'etudes de la formation
"Technico-commercial en action international"
I am not sure whether "International Action" is enough for the English translation. Would we say this?
Proposed translations
(English)
| 4 | International Technical Sales Course Graduation Certificate |
Conor McAuley
|
| 4 +2 | sales engineer in international outreach |
Bourth
|
| 3 | International Sales |
FPC
|
Change log
Mar 23, 2023 12:45: writeaway changed "Field" from "Law/Patents" to "Bus/Financial"
Mar 23, 2023 14:36: Lara Barnett changed "Restriction (Native Lang)" from "eng" to "none"
Proposed translations
2 days 3 hrs
Conor McAuley
France
France
Native in English
Works in field
France
Excellence, Expertise & Experience
Native in: English (Variants: Irish, British, Wales / Welsh, UK, Scottish)
Works in: French to English, English
Related KudoZ points
:
52
Selected
International Technical Sales Course Graduation Certificate
See my Discussion entries.
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Note added at 2 days 3 hrs (2023-03-25 16:06:55 GMT)
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Or even:
International Technical Sales Representative Course Graduation Certificate
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Note added at 2 days 3 hrs (2023-03-25 16:06:55 GMT)
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Or even:
International Technical Sales Representative Course Graduation Certificate
4 KudoZ points awarded for this answer.
Comment: "Thank you."
+2
2 hrs
sales engineer in international outreach
Firstly, I have not succeeded in pinning down what action internationale means exactly, and I suspect that is a deliberate ploy. Keep things vague.
The institute/school (it qualifies as an école d'ingénieurs, though it seems not all their diplomas are actually engineering degrees) emphasizes what it does to improve students' language skills. This does not necessarily mean they embark on international careers, but rather that they can work in an international context. I've found an example of an assistante bilingue with the technico-commercial en action internationale qualification who works for an English-language law firm in Paris. So she has 'international outreach'. Another person with the qualification started out as an Assistante Commerciale Trilingue and 25 years later is Responsable Commerciale Grands Comptes & Business developer Marché éolien for a French company, "an international group that designs and manufactures complex mechanical parts and sub-assemblies". So again, while based in France, she has international outreach.
To what extent the qualification means one is an engineer is debatable. As Wikipedia says, "Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets. An engineering degree is not mandatory for a sales engineer, as long as they have sales knowledge and sufficient technical knowledge of the service or product they are called sales engineer".
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Note added at 4 hrs (2023-03-23 16:55:33 GMT)
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Le métier de technico-commercial/technico-commerciale se situe à la croisée des chemins entre celui de commercial et d’expert technique. Son rôle est d’apporter des solutions adaptées aux besoins de ses clients, de chercher de nouveaux prospects et de fidéliser les clients déjà existants.
https://www.apec.fr/tous-nos-metiers/commercial-marketing/te...
The institute/school (it qualifies as an école d'ingénieurs, though it seems not all their diplomas are actually engineering degrees) emphasizes what it does to improve students' language skills. This does not necessarily mean they embark on international careers, but rather that they can work in an international context. I've found an example of an assistante bilingue with the technico-commercial en action internationale qualification who works for an English-language law firm in Paris. So she has 'international outreach'. Another person with the qualification started out as an Assistante Commerciale Trilingue and 25 years later is Responsable Commerciale Grands Comptes & Business developer Marché éolien for a French company, "an international group that designs and manufactures complex mechanical parts and sub-assemblies". So again, while based in France, she has international outreach.
To what extent the qualification means one is an engineer is debatable. As Wikipedia says, "Sales engineering is a hybrid of sales and engineering that exists in industrial and commercial markets. An engineering degree is not mandatory for a sales engineer, as long as they have sales knowledge and sufficient technical knowledge of the service or product they are called sales engineer".
--------------------------------------------------
Note added at 4 hrs (2023-03-23 16:55:33 GMT)
--------------------------------------------------
Le métier de technico-commercial/technico-commerciale se situe à la croisée des chemins entre celui de commercial et d’expert technique. Son rôle est d’apporter des solutions adaptées aux besoins de ses clients, de chercher de nouveaux prospects et de fidéliser les clients déjà existants.
https://www.apec.fr/tous-nos-metiers/commercial-marketing/te...
Note from asker:
| Thanks for the information, very interesting. I used "International Technical Sales Consultant" in the end. |
| Addendum - Yes, I got the impression from your post. This is why I would say sales consultant, as opposed to sales assistant or sales person. I have always assumed the "consultant" aspect includes the correct level of expertise. |
Peer comment(s):
| agree |
Mpoma
: Balance of probability. However, some of these "Master"-flogging business schools are well dodgy. I just had a glance at their website and I couldn't see any particular signs that international aid or development is their sort of stuff.
20 mins
|
|
My sentiments exactly! Throw in "international" andn raise your tuition fees 25%.
|
|
| agree |
AllegroTrans
: or internationally-operating sales engineer perhaps
6 hrs
|
4 hrs
FPC
Works in field
International Sales
see below.
Discussion
The Technical Sales Representative will act as liaison between the company sales team and clients, providing information, service, maintenance, and repairs related to purchased equipment.
Technical Sales Representative - Job Descriptions - SHRM
Society for Human Resource Management
However often they do come form technical (especially R&Q departments) because sometimes it's ingrained lore (especially in IT/FR) that if you know (from a technical point of view) the product you can better sell it to the customer , which means you can tell more believable lies (which is disputable).
We could argue that in smaller organizations they would need one person to cover two figures, however, that is the 'proposal engineer' and the 'salesperson'. In that case only I would call him/her a "technical sales representative". But that must be the case.
I think it reads alright.
It's a nasty little one to put together alright, and that's why these certificates take more time than you think they should.
The international bit is trickier – export/international markets?
For me, there is definitely a clear distinction between sales and technical sales.
In UK you can you get either a formation in selling/marketing or a technical formation. Not a combined one.
Whichever way you put it, it will probably sound odd in UK. In UK people doing selling are expected to be good at marketing BS, no one expects from them to really know all the fine points of what they're selling.
if i had to put it as a job title with sticking to the terms, i'd probably thing about something like:
Technical sales representative, international scale operations
but i don't know if it's sthg you could see frequently, also the meaning is the same pointed out by FPC.