čitanost
English translation: readership
| 19:58 Oct 2, 2016 |
| Serbian to English translations [PRO] Bus/Financial - Media / Multimedia | |||||||
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|  Selected response from: Milena Taylor Serbia | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +2 | readership |
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| Summary of reference entries provided | |||
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| readers per copy |
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Answers
3 mins confidence: 
peer agreement (net): +2
peer agreement (net): +2readership Explanation: A newspaper's readership, on the other hand, is almost always a higher number, since it's the newspaper's total circulation multiplied by the average number of people who read each copy. For example, various members of a household may eventually read the same copy of a newspaper or a publication might be passed around from person to person in an office. This "pass-along" rate is generally thought to be about 2.5 readers. http://www.ads-on-line.com/newbasiccourse/Products/ |
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Grading comment
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15 hrs |
| Reference: readers per copy Reference information: Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has. As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count. Readership estimates also show: The demographic profile of readers. What else they read and do. The relationship between readership and circulation is known as readers-per-copy, i.e. readership divided by circulation. The number of readers-per-copy varies considerably by publication, as the following examples show http://www.nrs.co.uk/nrs-print/readership-and-circulation-tr... |
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