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uslovljenost

English translation: mutual dependency

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Serbian term or phrase:uslovljenost
English translation:mutual dependency
Entered by: Bogdan Petrovic

12:47 Dec 3, 2013
Serbian to English translations [PRO]
Media / Multimedia
Serbian term or phrase: uslovljenost
Jedan od najvećih problema sigurno je međusobna uslovljenost informativnog i marketinškog sadržaja medija, odnosno prihvatanje političko-ekonomskog diktata agencija koje zastupaju platežne klijente. Iako to niko nije priznao, primetno je da neki mediji itekako vode računa da ono što će evenutalno objaviti ne ugrozi, ne povredi ili se naprosto ne dopadne kompaniji ili pojedincu od čijih reklama zavisi iduća plata ili štampanje idućeg izdanja.
Bogdan Petrovic
Serbia
Local time: 18:19
mutual dependency
Explanation:
that's the most usual formulation - media depend on advertising so they avoid publishing anything that their advertisers wouldn't like

implied: as they depend on each other, they are in position to impose various conditions on each other.

an example:
"Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jürgen Hüther and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc. with partially common and partially diverging interests but in any case with common commercial interests. The media presumably is at centre stage because it can supply the other parties involved with a rare commodity, namely (potential) public attention. In sports “the media are able to generate enormous sales in both circulation and advertising.”[45]"

[http://en.wikipedia.org/wiki/Criticism_of_advertising]
Selected response from:

Daryo
United Kingdom
Local time: 17:19
Grading comment
Hvala!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1conditioning
Aleksandra Lazić
4 +1mutual dependency
Daryo


  

Answers


11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
conditioning


Explanation:
mutual conditioning

Aleksandra Lazić
Serbia
Local time: 18:19
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Davor Ivic
29 mins
  -> Hvala Davore!
agree  Aleksandar Skobic
19 hrs
  -> Hvala!
disagree  Daryo: http://en.wikipedia.org/wiki/Conditioning none of the meanings fit here
2 days 2 hrs
  -> U pravu ste. Možda onda influence, interaction?
Login to enter a peer comment (or grade)

2 days 3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
uzajamna uslovljenost
mutual dependency


Explanation:
that's the most usual formulation - media depend on advertising so they avoid publishing anything that their advertisers wouldn't like

implied: as they depend on each other, they are in position to impose various conditions on each other.

an example:
"Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jürgen Hüther and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc. with partially common and partially diverging interests but in any case with common commercial interests. The media presumably is at centre stage because it can supply the other parties involved with a rare commodity, namely (potential) public attention. In sports “the media are able to generate enormous sales in both circulation and advertising.”[45]"

[http://en.wikipedia.org/wiki/Criticism_of_advertising]

Daryo
United Kingdom
Local time: 17:19
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 28
Grading comment
Hvala!

Peer comments on this answer (and responses from the answerer)
agree  Aleksandra Lazić
2 mins
  -> Хвала!
Login to enter a peer comment (or grade)



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