адаптированный рекламный текст

English translation: tailored advertising line

09:56 Oct 31, 2016
Russian to English translations [Non-PRO]
Marketing - Advertising / Public Relations / Copywriting
Russian term or phrase: адаптированный рекламный текст
Рекламный текст, адаптированный для интернет-пространства – это достаточно новый продукт, во многих аспектах не изученный, тот продукт, над которым следует наиболее тщательно работать.
Alexandra Goldberg
Israel
Local time: 01:32
English translation:tailored advertising line
Explanation:
может быть также Internet specific ad/commercial/advertising text
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Ruslan Polishchuk
Local time: 01:32
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Summary of answers provided
4advertising message adapted for the internet/cyberspace
Elena Ow-Wing
3tailored advertising line
Ruslan Polishchuk


Discussion entries: 1





  

Answers


28 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
tailored advertising line


Explanation:
может быть также Internet specific ad/commercial/advertising text

Ruslan Polishchuk
Local time: 01:32
Native speaker of: Native in RussianRussian
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12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
advertising message adapted for the internet/cyberspace


Explanation:
It would be my choice. You can replace "adapted' with "tweaked" if a colloquialism is allowed, but I really don't see any reason to do it. The style of the source text is neutral to formal.

I wouldn't use the term "localized", as suggested in the Discussion panel, because it implies adaptation for a particular country/region/culture/audience, etc. versus the internet concept in the narrow context you provided is wide and unspecific.

Elena Ow-Wing
United States
Local time: 15:32
Works in field
Native speaker of: Russian
PRO pts in category: 4
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