GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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13:19 Oct 23, 2013 |
Portuguese to English translations [PRO] Marketing - Media / Multimedia / Press release | |||||||
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| Selected response from: Gilmar Fernandes United States Local time: 17:31 | ||||||
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4 +3 | Media Advocacy |
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Media Advocacy Explanation: http://aadvocacy.blogspot.com.br/2010/03/o-que-e-midia-advoc... http://en.wikipedia.org/wiki/Advocacy Media advocacy: is “the strategic use of the mass media as a resource to advance a social or public policy initiative” (Jernigan and Wright, 1996.) In Canada for example, the Manitoba Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues. |
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