MÍDIA EXTERIOR (IN THE CONTEXT)

English translation: outdoor media / billboards

23:23 May 16, 2011
Portuguese to English translations [PRO]
Marketing - Media / Multimedia / terminology
Portuguese term or phrase: MÍDIA EXTERIOR (IN THE CONTEXT)
This term came up in a paper on Media studies, in fact it was also the title of the paper, as well as the below qoutes within the context.
I am really at a loss to know quite what they mean here, unless this is an 'in house' term/expression?
Are they referring to 'external media', as opposed to what? Internal or in-house media? - That hardly makes sense.
I have also considered the possibility that it is referring to 'overseas' or 'foreign' media but thepaper is basically regional in Belo Horizonte with no overseas implications.
Any suggestions greatfully received?

"A consulta à literatura, no entanto, sinaliza que as vantagens e desvantagens da mídia exterior, em relação a outras mídias, receberam um tratamento modesto, em termos de publicações acadêmicas.
Desse modo, o estudo procura situar a relevância das mídias exteriores como um campo de atividades com características próprias, apontando suas vantagens e desvantagens, em relação a outras mídias."
Andrew Hunt
United Kingdom
Local time: 09:12
English translation:outdoor media / billboards
Explanation:
Andrew,

There's a translation of the Abstract of this paper already.

See:
http://docs.google.com/viewer?a=v&q=cache:8h0qSafRyhYJ:www.u...

However, the literature review shows that the advantages and
disadvantages of outdoor media have been little investigated in relation to other
media. This study aims to further the data available in this field of knowledge. It deals
with the relevance of outdoor media regarding its specific characteristics and
analyzes their advantages and disadvantages in relation to other media.
Selected response from:

Gilmar Fernandes
United States
Local time: 05:12
Grading comment
Thks again Gilmar
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +4outdoor media / billboards
Gilmar Fernandes
5outdoor media
Jennifer Levey
1outer/surface media
Fernando Okabe Biazibeti


Discussion entries: 1





  

Answers


8 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
outer/surface media


Explanation:
Chute.

Fernando Okabe Biazibeti
Brazil
Local time: 06:12
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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11 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
outdoor media / billboards


Explanation:
Andrew,

There's a translation of the Abstract of this paper already.

See:
http://docs.google.com/viewer?a=v&q=cache:8h0qSafRyhYJ:www.u...

However, the literature review shows that the advantages and
disadvantages of outdoor media have been little investigated in relation to other
media. This study aims to further the data available in this field of knowledge. It deals
with the relevance of outdoor media regarding its specific characteristics and
analyzes their advantages and disadvantages in relation to other media.

Gilmar Fernandes
United States
Local time: 05:12
Works in field
Native speaker of: Native in PortuguesePortuguese, Native in EnglishEnglish
PRO pts in category: 12
Grading comment
Thks again Gilmar
Notes to answerer
Asker: Gilmar obrigado! I think u hit it on the head, I was thinking of external as in overseas or not in house, and your translation becomes obvious in the context of billboards etc- Brilliant!


Peer comments on this answer (and responses from the answerer)
agree  Silvia Aquino
1 hr
  -> Obrigado Silvia :)

agree  Gabriel Guzovsky
8 hrs
  -> Thanks Gabriel :)

agree  Uriama de Menezes
10 hrs
  -> Thanks Uriama :)

agree  Sheila Gomes
13 hrs
  -> Thanks Sheila :)
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20 mins   confidence: Answerer confidence 5/5
MÍDIA EXTERIOR
outdoor media


Explanation:
One of the classic categories of media support for advertising, others in the list being 'print' (= 'the press'), 'radio/TV', 'Internet'.

'outdoor media' includes advertising hoardings in the streets, at sports stadiums, etc.

Outdoor Media Centre - [ Traducir esta página ]19 Jan 2011 ... The Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies ...
www.outdoormediacentre.org.uk/ - En caché
Home - Continental Outdoor Media - [ Traducir esta página ]Continental Outdoor Media is Africa's largest billboard advertising company and operates in14 countries in sub-Sarahan Africa. The company offers over 28 ...
www.continentaloutdoor.com/ - En caché - Similares

Jennifer Levey
Chile
Local time: 06:12
Specializes in field
Native speaker of: Native in EnglishEnglish
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