GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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19:21 Nov 6, 2012 |
Portuguese to English translations [PRO] Marketing - Internet, e-Commerce | |||||||
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| Selected response from: Marlene Curtis United States Local time: 08:52 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +5 | brand architecture, brand positioning |
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4 | signature architecture, brand positioning |
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3 | quality architecture, quality positioning |
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Discussion entries: 1 | |
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signature architecture, brand positioning Explanation: HIH |
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quality architecture, quality positioning Explanation: "de marca" is often synonymous with quality, since branding has been used and "brand architecture" is awkward, maybe this would be a good fit... |
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brand architecture, brand positioning Explanation: Brand architecture From Wikipedia, the free encyclopedia Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. Brand architecture may be defined as an integrated process of brand building through establishing brand relationships among branding options in the competitive environment. The brand architecture of an organization at any time is, in large measure, a legacy of past management decisions as well as the competitive realities it faces in the marketplace. http://en.wikipedia.org/wiki/Brand_architecture Brand Positioning - Definition and Concept www.managementstudyguide.com/brand-positioning.htmBrand Positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customers . http://www.managementstudyguide.com/brand-positioning.htm |
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