marchi esterni

English translation: third party brands

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:marchi esterni
English translation:third party brands
Entered by: criswords

14:32 Oct 14, 2019
Italian to English translations [PRO]
Marketing - Textiles / Clothing / Fashion / branding
Italian term or phrase: marchi esterni
List of brand names for both marchi proprietari and ***marchi esterni***
Not sure how to translate 'marchi esterni'. Client brands perhaps?
criswords
United States
Local time: 02:08
third party brands/external brands
Explanation:
Third party brands in fashion industry can refer to any brand not directly controlled by a given supplier.
Selected response from:

Chelsi Craddock
Italy
Local time: 11:08
Grading comment
Thanks to all. Points awarded based on peer agreement and example provided.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1third party brands/external brands
Chelsi Craddock
4Concession brands / concessionary brands
Lara Barnett


Discussion entries: 1





  

Answers


54 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Concession brands / concessionary brands


Explanation:
I think they're making the distinction with the company that sells its own brands and shells other brands as a concession

Lara Barnett
United Kingdom
Local time: 10:08
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?
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1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +1
third party brands/external brands


Explanation:
Third party brands in fashion industry can refer to any brand not directly controlled by a given supplier.


Example sentence(s):
  • Luxottica makes product for its house brands and contract brands, but also sells third party brands in its retail stores

    Reference: http://en.wikipedia.org/wiki/third-party_source
Chelsi Craddock
Italy
Local time: 11:08
Works in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Thanks to all. Points awarded based on peer agreement and example provided.

Peer comments on this answer (and responses from the answerer)
agree  Marco Belcastro Bara
18 hrs
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