This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Italian to English
  3. Safety

trasparenza

English translation: excellence

16:26 May 7, 2020
Italian to English translations [PRO]
Marketing - Safety / Mattress manufacturing
Italian term or phrase: trasparenza
I translate marketing texts and I find that I am always wrestling with the word "trasparenza", which of course means they have nothing to hide and their products are the best of the best. How would you translate it in this particular sentence?

"Da sempre impegnata a garantire la massima trasparenza e sicurezza dei propri prodotti, XYZ può vantare le migliori certificazioni del settore, a testimonianza degli alti standard qualitativi che caratterizzano ogni giorno il suo lavoro."
Enrica Frulla
United States
Local time: 02:21
English translation:excellence
Explanation:
To be quite honest, I don't think "trasparenza" really fits the source text.
What they're really talking about is quality, when it comes down to it - I was going to suggest "quality", before I saw it comes later in the text.

Other words that came to mind were "reliability" and "authenticity"
Selected response from:

Fiona Grace Peterson
Italy
Local time: 02:21
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2trustworthiness
Tom in London
2 +3transparency
liz askew
4 +1excellence
Fiona Grace Peterson
4accountability
polyglot45
3high-quality
Juan Arturo Blackmore Zerón


  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
trustworthiness


Explanation:
Just one way of saying it

Tom in London
United Kingdom
Local time: 01:21
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Notes to answerer
Asker: I like this answer too! Thank you!


Peer comments on this answer (and responses from the answerer)
agree  EirTranslations
40 mins
neutral  liz askew: sorry, it's late and I may be overthinking this
6 hrs
agree  Elizabeth Macmillan
3 days 7 hrs
Login to enter a peer comment (or grade)

1 min   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
transparency


Explanation:
https://www.google.com/search?q=maximum transparency of the ...

--------------------------------------------------
Note added at 1 min (2020-05-07 16:28:05 GMT)
--------------------------------------------------

What Are the Limits of Transparency? - Harvard Business ...hbswk.hbs.edu › item › what-are-the-limits-of-transpare...
3 Jul 2013 - Transparency : There is very little you can hide, almost everything is known to everyone , including the security at the gate. Beyond a certain size ...

--------------------------------------------------
Note added at 6 hrs (2020-05-07 22:39:04 GMT)
--------------------------------------------------

Hi again,

I think this could be a typo and it should be "transpiration"

see:

Search Results
Web results

Memory Foam Mattress Memory Foam Mattresses Bio ...www.amazon.co.uk › Mattress-Mattresses-Extreme-Densit...
Maximum transpiration. Special anti-mite, anti-bacteria, anti-mould, OEKO TEX fabric, Global quality certification for confidence in textiles. Height of the mattress ...

--------------------------------------------------
Note added at 6 hrs (2020-05-07 22:42:40 GMT)
--------------------------------------------------

see here:

Dorelan per il consumatore - DORELANwww.dorelan.it › certificazioni
Translate this page
Da sempre impegnati a garantire ***la massima trasparenza e sicurezza dei**** ... che assicura il consumatore sulla qualità e sulla sicurezza dei propri prodotti.


so

maximum transpiration and safety

--------------------------------------------------
Note added at 6 hrs (2020-05-07 22:46:19 GMT)
--------------------------------------------------

visco-royal-premium-mattress - Eccoxeccox.co.uk › Mattresses › Viscoelastic Mattresses
Maximum Transpiration. Natural fibers prepared to absorb moisture and eliminate heat. Upper cover with stretch fabric of high grammage quality with extra soft ...
€719.00

--------------------------------------------------
Note added at 6 hrs (2020-05-07 22:50:15 GMT)
--------------------------------------------------

Fabbrica materassi memory torinopastersling.ml › ...- Translate this page
30 Sep 2019 - Fabbrica del Materasso Memory Foam leader in tutta italia nella ... sempre a fornitori che operano sull'ambito italiano in modo da ... Soia, hanno unorigine naturale per garantire la massima traspirazione ed ... Lazienda stata fondata nel 1962 e da allora si impegnata fortemente per garantire prodotti curati ...

la collezIone Dorelan - Amanflexwww.amanflex.it › download
PDFTranslate this page
Da sempre impegnata a garantire la massima trasparenza e sicurezza dei pro- ... materassi e guanciali nel rispetto delle prestazioni promesse, sicure e ... uno strato in Myform Extension elastico e uno in Myform Air, traspirante, su cui è.

Garanzia Prodotti - Zeus - I Materassi della Salutezeusmaterassi.com › garanzia-prodotti
Translate this page
Scegliendo Zeus avete fatto una scelta mediata, responsabile, che da il giusto ... e per garantire al materasso la massima traspirabilità evitando dannose ... Il materasso deve sempre essere adagiato su un supporto rigido di superficie pari o ...


I believe there could be a mistake in your text:)

liz askew
United Kingdom
Local time: 01:21
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Unfortunately there is no error in the text: it's just how they write! But thank you


Peer comments on this answer (and responses from the answerer)
neutral  Tom in London: a transparent mattress?
7 mins
  -> I have to admit that I do not have 100% understanding of Italian, however I think it should be "transpiration"
agree  philgoddard: No, Tom, transparency about its mattresses.
50 mins
  -> hmm, I am wondering now as "dei" = of, not "about":)
agree  Josephine Cassar: Reliability? You get what was promised. We deliver/guarantee what we say: https://www.goodbed.com/mattress-topics/transparency/
3 hrs
agree  Kate Chaffer: Agree with transparency. Definitely nothing to do with transpiration. https://simplicable.com/new/product-transparency
17 hrs
Login to enter a peer comment (or grade)

10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
high-quality


Explanation:
Another option...

https://www.businessinsider.com/best-mattress?r=MX&IR=T

Juan Arturo Blackmore Zerón
Mexico
Local time: 19:21
Native speaker of: Spanish
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
accountability


Explanation:
should work in this context

Or even 'traceability"

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
Login to enter a peer comment (or grade)

19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
excellence


Explanation:
To be quite honest, I don't think "trasparenza" really fits the source text.
What they're really talking about is quality, when it comes down to it - I was going to suggest "quality", before I saw it comes later in the text.

Other words that came to mind were "reliability" and "authenticity"

Fiona Grace Peterson
Italy
Local time: 02:21
Native speaker of: English
PRO pts in category: 12
Notes to answerer
Asker: Yes, I do believe this is what they were going for. Thanks!


Peer comments on this answer (and responses from the answerer)
agree  Josephine Cassar: I agree with your reasoning; I also suggested 'reliability' and prefer 'reliability' and 'authenticity'. I would ask the client what he really intended it to mean as ambiguous
17 hrs
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search