Posizione di rigore

English translation: Cover positions and special units / special positions

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:Posizione di rigore
English translation:Cover positions and special units / special positions
Entered by: Ilona Catani

11:23 Jan 29, 2017
Italian to English translations [PRO]
Marketing - Printing & Publishing
Italian term or phrase: Posizione di rigore
Si tratta di una proposta commerciale per la pubblicazione di pubblicità su una rivista che deve essere mandata ad un cliente americano. Tra i supplementi è possibile avere:

"Posizioni di rigore (a seconda delle disponibilità): IV di copertina – II di copertina - prezzo scontato ad uscita"

Grazie
Ilona Catani
Italy
Local time: 21:49
Cover positions and special units / special positions
Explanation:
Three references:

First is a definition of position di rigore in italiano:

http://www.aliseocommunication.it/index.php/component/glossa...

Collocazione di una pagina pubblicitaria in una particolare sezione della testata, a richiesta dell'utente o dell'agenzia. Le pagine di rigore sono: le pagine di copertina, la doppia pagina, le pagine di destra etc.

Second is a Rolling Stone page on advertising rates that refers to cover positions and special units. This is the translation that I would use:

http://www.rollingstone.com/services/pages/advertising-terms...

All orders for cover positions and special units (e.g., gatefolds, inserts, scent strips, center spread) are non-cancellable and close 30 days prior to the advertising close date for regular issues, and 60 days prior to the advertising close date for awards issues and special-themed issues

Third is an Italian translation of special positions by an Italian magazine (so I'm thinking less likely, but not so different in the end). To see "posizioni di rigore" change the language of the page.

http://pubblicitaonline.edidomus.it/stampa/index_listino.cfm...
Selected response from:

Patrick Hopkins
Italy
Local time: 21:49
Grading comment
Thank you. In the end I went for "Special position" because it wasn't related to the front cover.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1Cover positions and special units / special positions
Patrick Hopkins


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Cover positions and special units / special positions


Explanation:
Three references:

First is a definition of position di rigore in italiano:

http://www.aliseocommunication.it/index.php/component/glossa...

Collocazione di una pagina pubblicitaria in una particolare sezione della testata, a richiesta dell'utente o dell'agenzia. Le pagine di rigore sono: le pagine di copertina, la doppia pagina, le pagine di destra etc.

Second is a Rolling Stone page on advertising rates that refers to cover positions and special units. This is the translation that I would use:

http://www.rollingstone.com/services/pages/advertising-terms...

All orders for cover positions and special units (e.g., gatefolds, inserts, scent strips, center spread) are non-cancellable and close 30 days prior to the advertising close date for regular issues, and 60 days prior to the advertising close date for awards issues and special-themed issues

Third is an Italian translation of special positions by an Italian magazine (so I'm thinking less likely, but not so different in the end). To see "posizioni di rigore" change the language of the page.

http://pubblicitaonline.edidomus.it/stampa/index_listino.cfm...

Patrick Hopkins
Italy
Local time: 21:49
Native speaker of: English
PRO pts in category: 4
Grading comment
Thank you. In the end I went for "Special position" because it wasn't related to the front cover.

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: Not "cover" because, as your references show, that's not necessarily where they're located. But "special" or "premium" works.
6 hrs
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