prende una nuova piega
English translation: XXX takes a new turn and folds it up
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
|---|---|---|---|---|---|---|
|
| 07:29 Oct 19, 2017 |
| Italian to English translations [PRO] Bus/Financial - Advertising / Public Relations / slogan | |||||||
|---|---|---|---|---|---|---|---|
|
| ||||||
|  Selected response from: Lisa Jane Italy Local time: 07:19 | ||||||
Grading comment
| |||||||
| Discussion entries: 5 | |
|---|---|
Answers
1 hr confidence: 
XXX takes a new tuck / gets into a new fold Explanation: ... |
| ||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
2 hrs confidence:
XXX breaking ground: fold it & stash it Explanation: I don't know who suggested that this is non-proz but slogan writing is one of the hardest things in copywriting! "prendere una nuova piega" means taking a new turn or direction but just look at a few successful slogans used like: Daz (Dash): "Whiter than white" to "Più bianco non si può". This is just an attempt to keep the "fold" theme. You don't say whether the bike folds down to carried on as hand luggage or folds down to be stashed in a back-pack. You coud probably work around the theme of "folding it and stashing it". Alison -------------------------------------------------- Note added at 3 hrs (2017-10-19 11:18:15 GMT) -------------------------------------------------- I forgot to add: always send several creative sloutions to client for the slogan - it shows you think creative and don't just translate, plus they really like being able to choose! |
| ||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
5 hrs confidence:
XXX takes a new turn and folds it up Explanation: As it's a bike I think takes a new turn could fit and then I'd add fold it up . Take a new turn is very close in meaning to prendere una nuova piega. You could add another phrasal verb and say Folds it up and stows it away if it is specifically designed to be taken on public transport. |
| ||
Grading comment
| |||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
8 hrs confidence:
makes/takes a bold fold Explanation: makes a bold fold brainstorming some other ideas: puts a (new) flex in its step puts a pleat in its seat - this one would refer to the bicycle seat, but I don't know how the bike "folds" in half - not having a better description. |
| ||
Notes to answerer
| |||
| Login to enter a peer comment (or grade) | |||
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.
See also:
Search millions of term translations