This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Hungarian to English
  3. Marketing / Market Research

holtszórás / meddőszórás

English translation: waste coverage

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Hungarian term or phrase:holtszórás / meddőszórás
English translation:waste coverage
Entered by: Andrea Szabados

08:47 Jul 29, 2009
Hungarian to English translations [PRO]
Marketing - Marketing / Market Research
Hungarian term or phrase: holtszórás / meddőszórás
Kedves Kollégák! Egy marketingkutatással kapcsolatos szövegben fordult elő ez a kifejezés, de egyelőre nem találjuk a pontos angol megfelelőjét. A segítséget előre is köszönöm! Balázs Edit, EDIMART
EDIMART
Hungary
Local time: 13:29
waste coverage
Explanation:
egyelőre itt van pl. ez a referencia, ha beszéltek németül:


--------------------------------------------------
Note added at 15 perc (2009-07-29 09:03:31 GMT)
--------------------------------------------------

Itt egy másik referencia ugyanerre: http://www.proz.com/kudoz/german_to_english/marketing/63738-...

--------------------------------------------------
Note added at 33 perc (2009-07-29 09:21:25 GMT)
--------------------------------------------------

a "wastage" kifejezés is használatos a médiában: "In media, wastage is unwanted clutter that dilutes your media message. Usually, CPM’s rise heavily for this… which could turn a $50CPM on untargeted media (television) to an eCPM of $5000 (potentially) for low-wastage targeted media."
(forrás: http://www.darrenherman.com/2005/09/23/media-consumption-18-...
Selected response from:

Andrea Szabados
Local time: 13:29
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3waste coverage
Andrea Szabados
4wastage
szabb


  

Answers


12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
waste coverage


Explanation:
egyelőre itt van pl. ez a referencia, ha beszéltek németül:


--------------------------------------------------
Note added at 15 perc (2009-07-29 09:03:31 GMT)
--------------------------------------------------

Itt egy másik referencia ugyanerre: http://www.proz.com/kudoz/german_to_english/marketing/63738-...

--------------------------------------------------
Note added at 33 perc (2009-07-29 09:21:25 GMT)
--------------------------------------------------

a "wastage" kifejezés is használatos a médiában: "In media, wastage is unwanted clutter that dilutes your media message. Usually, CPM’s rise heavily for this… which could turn a $50CPM on untargeted media (television) to an eCPM of $5000 (potentially) for low-wastage targeted media."
(forrás: http://www.darrenherman.com/2005/09/23/media-consumption-18-...


    Reference: http://www.proz.com/kudoz/german_to_english/advertising_publ...
Andrea Szabados
Local time: 13:29
Specializes in field
Native speaker of: Hungarian
PRO pts in category: 8
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Katalin Szilárd: http://www.bkik.hu/download/kertaghirelevel_0906.pdf. "Waste coverage - Meddőszórás, vakszórás, felesleges elérés A populáció azon része, amelynek adott média üzenetünk nem szól, avagy tévedésből, vagy a használt média alapvető tulajdonságából mégis elér
6 mins
agree  hollowman (X)
3 hrs
agree  Tradeuro Language Services
1 day 18 mins
Login to enter a peer comment (or grade)

578 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
wastage


Explanation:
Wastage: in advertising, that part of the audience or readership of a media vehicle which is "wasted" because it is not part of the target market.

nem teljesen ugyanarra utal, de használható


    Reference: http://www.buseco.monash.edu.au/mkt/dictionary/www.html
szabb
Germany
Local time: 13:29
Native speaker of: Native in HungarianHungarian
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search