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  2. German to Italian
  3. Economics

Marktherausforderer

11:07 Apr 22, 2021
German to Italian translations [PRO]
Bus/Financial - Economics
German term or phrase: Marktherausforderer
Marktherausforderer
Der Marktherausforderer bemüht sich, seinen Marktanteil durch Angiffe auf den Markenführer, auf
Unternehmen seiner eigenen Größenordnung oder auf kleinere Unternehmen der Branche zu vergrößern. Hierzu
greift er im wesentlichen auf die gleichen materiell-strategischen Maßnahmen zurück wie der Marktführer.
valentinabig
Italy


Summary of answers provided
4market challenger
martini
3Il diretto concorrente
monica.m


  

Answers


1 day 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
market challenger


Explanation:
in EN market challenger

Una volta stabilità la strategia competitiva è importante per un’impresa stabilire quale posizione competitiva si vuole assumere sul mercato. Si può fare una distinzione tra quattro posizioni: market leader (impresa con ruolo di leadership nel mercato), market follower (imprese che seguono, imitano il market leader), market challenger (il più pericoloso per il market leader, è colui che ha la possibilità o sta cercando di erodere la quota di mercato del market leader), market nicher (strategia di nicchia).
https://semonmarketing.wordpress.com/tag/market-challenger/

martini
Italy
Local time: 06:32
Works in field
Native speaker of: Italian
PRO pts in category: 24
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15 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
Il diretto concorrente


Explanation:
*

monica.m
Italy
Local time: 06:32
Native speaker of: Native in ItalianItalian
PRO pts in category: 24
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