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Inventargeber

English translation: advertising inventory provider

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Inventargeber
English translation:advertising inventory provider
Entered by: Katy L Dean

15:28 Nov 15, 2019
German to English translations [PRO]
Bus/Financial - Advertising / Public Relations
German term or phrase: Inventargeber
It is the name of a role, a decision-making role I think in respect of advertising or selling advertising space. I think it is a Swiss German term.

The only context I have is as follows:

Inventargeber besitzen eigenes Inventar in den Kanälen TV (z.B. SRG), Kino (z.B. Kitag), OOH (z.B. APG|SGA), Publishing, etc.

It is in a list with other types of people to sell advertising to/make advertising deals with:
Advertisers, users, marketers, agencies

OOH stands for 'out of home' which I understand to be advertising materials such as billboards (especially interactive ones on bus shelters etc.)

I am guessing Inventar in the sense of 'stock' rather than 'inventory', but I am still struggling to think of what the equivalent term for Inventargeber would be in English.

Suggestions welcome! TIA
Katy L Dean
Local time: 18:53
ad(vertising) inventory provider
Explanation:
I agree with goddard: 'supplier' means one thing, 'provider' means another thing

As well as with Walter.
I do believe that its advisable to provide a new answer for the benefit of those who in the future will look for a quick reference and exact term

**Ad inventory** is the total amount of space that a publisher has available for advertisements at any given time. The term is usually used in reference to online advertising but also applies to print and other traditional media. Online, a publisher is typically a website owner but can also be an app developer.

https://whatis.techtarget.com/definition/ad-inventory-advert...

Even when it comes to the programmatic direct deals that Amazon’s DSP is facilitating, there is a concern that the arrangements could become a Trojan horse. For now, Amazon may use the deals to get publishers to provide it with access to higher quality inventory, and publishers may be comfortable with that because, in these programmatic direct arrangements, they are still the ones dealing with the advertiser directly. But Amazon could parlay advertisers’ adoption of its DSP to eventually revert publishers to the role of **inventory provider**.
https://digiday.com/media/amazon-using-dsp-get-high-quality-...
Selected response from:

Inter-Tra
Italy
Local time: 19:53
Grading comment
This was the option I went with in the end. Thanks for your help
4 KudoZ points were awarded for this answer



Summary of answers provided
4ad(vertising) inventory provider
Inter-Tra
1 +2inventory supplier
Kphred
3 -1media comapny
Kartik Isaac


  

Answers


11 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +2
inventory supplier


Explanation:
Just a logical guess. There are probably lots of other variations, i.e. inventory provider, etc.

Example sentence(s):
  • The inventory providers are in possession of their own inventory...
Kphred
Local time: 11:53
Specializes in field
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: Provider is the right answer in my opinion, but you need proper references explaining what inventory means in this context.
9 mins
agree  Steffen Walter: Ad(vertising) inventory providers - see, for instance, https://www.tubemogul.com/premium-ad-inventory ("... we know that you often need to be able to connect directly with ad inventory providers to bring your campaigns to the next level.").
6 hrs
agree  TonyTK: ... "inventory provider" or "inventory owner"
1 day 17 hrs
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15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
media comapny


Explanation:
Hope this helps: https://www.handelszeitung.ch/unternehmen/srg-verkauft-admei...

--------------------------------------------------
Note added at 16 mins (2019-11-15 15:45:16 GMT)
--------------------------------------------------

Sorry for the typo, it's "media company".

--------------------------------------------------
Note added at 21 mins (2019-11-15 15:50:41 GMT)
--------------------------------------------------

Perhaps "media outlet" works better?

Kartik Isaac
Switzerland
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
disagree  Steffen Walter: Far too generic. Cf. https://www.tubemogul.com/premium-ad-inventory ("... we know that you often need to be able to connect directly with ad inventory providers to bring your campaigns to the next level.").
6 hrs
neutral  philgoddard: Media outlet is correct, but I don't see any reason not to translate the German literally.
1 day 3 hrs
Login to enter a peer comment (or grade)

15 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
ad(vertising) inventory provider


Explanation:
I agree with goddard: 'supplier' means one thing, 'provider' means another thing

As well as with Walter.
I do believe that its advisable to provide a new answer for the benefit of those who in the future will look for a quick reference and exact term

**Ad inventory** is the total amount of space that a publisher has available for advertisements at any given time. The term is usually used in reference to online advertising but also applies to print and other traditional media. Online, a publisher is typically a website owner but can also be an app developer.

https://whatis.techtarget.com/definition/ad-inventory-advert...

Even when it comes to the programmatic direct deals that Amazon’s DSP is facilitating, there is a concern that the arrangements could become a Trojan horse. For now, Amazon may use the deals to get publishers to provide it with access to higher quality inventory, and publishers may be comfortable with that because, in these programmatic direct arrangements, they are still the ones dealing with the advertiser directly. But Amazon could parlay advertisers’ adoption of its DSP to eventually revert publishers to the role of **inventory provider**.
https://digiday.com/media/amazon-using-dsp-get-high-quality-...


Inter-Tra
Italy
Local time: 19:53
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
Grading comment
This was the option I went with in the end. Thanks for your help
Login to enter a peer comment (or grade)



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