Corner shop

English translation: branded area/concession stand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Corner shop
English translation:branded area/concession stand
Entered by: Una D.

08:32 Jul 22, 2016
French to English translations [PRO]
Marketing - Retail / Events design
French term or phrase: Corner shop
Context: website for an events marketing company
The sentence: "XXX intervient sur tous types d’espaces de vente ou d’exposition : stands, retail, corners shops, Pop-up stores, espaces professionnels…"

The French seem to use the term 'corner shop' for a particular type of small sales area. I have found some descriptions here:
http://www.flex-bs.com/construction-modulaire/corner-shop-mo...
https://directioncentreville.wordpress.com/2015/09/24/shop-i...

I'm not sure what the term would be in English since 'corner shop' conjures up something completely different for me!

Thanks for your help.
Una D.
France
Local time: 23:47
branded area
Explanation:
A suggestion.

Although the term corner shop clearly will not do, “corner” as used in your second reference Shop-in-shop & corner : de nouvelles formes de commerce does seem to be creeping in to English, often in the form of “in-store corner”. See some interesting discussion in this related question from Italian to English.
http://www.proz.com/kudoz/italian_to_english/textiles_clothi...

However, this use of corner usually seems to originate from French, Italian or Spanish sources. A possible alternative might therefore be “branded area”. Your second link makes a distinction between “shop-in-shop” and “corner” and the distinction between “shop-in-shop” and “branded area” in English seems comparable.

Le terme corner peut prendre différentes significations dans le contexte marketing et publicitaire.
Le plus souvent, un corner désigne une zone de vente spécifique dans un point de vente physique ou sur un site Internet qui est réservé à une marque donnée.
http://www.definitions-marketing.com/definition/Corner/
Définition : Corner de marque
Un corner est un espace de vente spécifique dédié à une marque dans un grand magasin de type BHV ou Nouvelles Galeries. L’espace de vente est généralement animé par des vendeurs salariés de la marque.
http://www.definitions-marketing.com/definition/corner-de-ma...

In the wholesale or multi-brand channel there are still essentially two main types of layout: the branded area and the shop in shop retailing concept.
The branded area simply means customising an area devoted to the brand and generally does not exceed 50/80 sq. m. It is a relatively expensive investment which aims to “decorate” the fittings and layout of the store through key features such as images, graphics, POP (Point of Purchase) material and decorative accessories.
The shop in shop retailing concept involves full-scale decoration of the sale area that the dealer makes available to the brand. The fittings, which are much more extensive than the “branded area” concept, can therefore include fittings and furnishings, lighting, flooring, photographic images and anything that can create emotional entertainment, and often comes with the support of a specially trained sales assistant.
http://www.arredanegozi.it/index.php/2014/03/shop-in-shop-st...

Wrangler has developed a small-scale version of the shop-in-shop concept it introduced to multiple retailers earlier this year, in order to enable smaller stores to create a branded area which holds up to 200 pieces from the collection.
http://www.drapersonline.com/news/wrangler-rolls-out-shop-in...

FRANCE. French travel retailer Aelia has just opened its new branded beauty concept at Paris Charles de Gaulle Airport featuring separate branded areas for three leading beauty houses.
She added: “The F1 shop is very lively now. We have corners of 20sq m devoted to Kenzo, Hugo Boss, Armani and Calvin Klein. The fragrance brands in these corners are really increasing [turnover] tremendously.
http://www.moodiedavittreport.com/aelia-unveils-fresh-brande...

Liaised with Management, Sales, Retail Marketing and Store Teams to produce and execute branded corners/areas within key strategic accounts in the UK market place.
https://uk.linkedin.com/in/neil-horrobin-2982831b

Selected response from:

Alison MacG
United Kingdom
Local time: 22:47
Grading comment
Thanks for the detailed answer!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1concession (stand)
Raph Torrance
4La boutique du coin
HERBET Abel
3branded area
Alison MacG
3 -1(petit) magasin du coin/commerçant local
AllegroTrans
Summary of reference entries provided
corner-shop à la française
Nikki Scott-Despaigne
corner
sporran

Discussion entries: 1





  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
concession (stand)


Explanation:
Having read your links, this sounds very much like a concession stand, for example a perfume or make-up stand within a department store. It's owned and run by a different company but operates within the department store and I assume they pay some kind of rent/percentage.

Raph Torrance
Local time: 23:47
Works in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  jean-pierre belliard: OUI ET LITTERALEMENT PAS AUTRE CHOSE.. IL Y A EU SHOP-IN-SHOP...
2 hrs
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
(petit) magasin du coin/commerçant local


Explanation:
[...] feel as comfortable buying e.g. from a website in another Member States as they do
buying from their local corner shop.
europa.eu

[...] exemple à partir d'un site Internet, dans un autre État membre qu'ils ne le seraient en
se rendant au petit magasin du coin.
europa.eu
For the purposes of
clarity, let me explain: the small corner shop where you can buy your food here in Brussels at 10 o'clock
[...]
europarl.europa.eu

[...] d'expliquer de quoi il
s'agit: le petit magasin du coin où l'on peut faire ses courses ici, à Bruxelles, à 22 heures, doit
[...]
europarl.europa.eu
[...] same high level of protection whether they are buying
from their local corner shop or a website located in another country.
europa.eu

[...] identique, qu'ils achètent un produit auprès
d'un commerçant local ou qu'ils l'achètent sur le site Internet d'une société établie dans un autre pays.
europa.eu
So I went to a corner shop and volunteered to train and work for free for about three months.
unhcr.org

Alors je
suis allé au magasin du coin et je me suis porté volontaire pour me former.


AllegroTrans
United Kingdom
Local time: 22:47
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
disagree  Raph Torrance: Whilst yours is a good EN>FR translation, OP was asking about the use of 'corner shop' in French and what they intend it to mean (which, it turns out, is a concession stand).
1 hr
  -> that is debatable
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
La boutique du coin


Explanation:
Suggéré





HERBET Abel
Local time: 23:47
Works in field
Native speaker of: French
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
branded area


Explanation:
A suggestion.

Although the term corner shop clearly will not do, “corner” as used in your second reference Shop-in-shop & corner : de nouvelles formes de commerce does seem to be creeping in to English, often in the form of “in-store corner”. See some interesting discussion in this related question from Italian to English.
http://www.proz.com/kudoz/italian_to_english/textiles_clothi...

However, this use of corner usually seems to originate from French, Italian or Spanish sources. A possible alternative might therefore be “branded area”. Your second link makes a distinction between “shop-in-shop” and “corner” and the distinction between “shop-in-shop” and “branded area” in English seems comparable.

Le terme corner peut prendre différentes significations dans le contexte marketing et publicitaire.
Le plus souvent, un corner désigne une zone de vente spécifique dans un point de vente physique ou sur un site Internet qui est réservé à une marque donnée.
http://www.definitions-marketing.com/definition/Corner/
Définition : Corner de marque
Un corner est un espace de vente spécifique dédié à une marque dans un grand magasin de type BHV ou Nouvelles Galeries. L’espace de vente est généralement animé par des vendeurs salariés de la marque.
http://www.definitions-marketing.com/definition/corner-de-ma...

In the wholesale or multi-brand channel there are still essentially two main types of layout: the branded area and the shop in shop retailing concept.
The branded area simply means customising an area devoted to the brand and generally does not exceed 50/80 sq. m. It is a relatively expensive investment which aims to “decorate” the fittings and layout of the store through key features such as images, graphics, POP (Point of Purchase) material and decorative accessories.
The shop in shop retailing concept involves full-scale decoration of the sale area that the dealer makes available to the brand. The fittings, which are much more extensive than the “branded area” concept, can therefore include fittings and furnishings, lighting, flooring, photographic images and anything that can create emotional entertainment, and often comes with the support of a specially trained sales assistant.
http://www.arredanegozi.it/index.php/2014/03/shop-in-shop-st...

Wrangler has developed a small-scale version of the shop-in-shop concept it introduced to multiple retailers earlier this year, in order to enable smaller stores to create a branded area which holds up to 200 pieces from the collection.
http://www.drapersonline.com/news/wrangler-rolls-out-shop-in...

FRANCE. French travel retailer Aelia has just opened its new branded beauty concept at Paris Charles de Gaulle Airport featuring separate branded areas for three leading beauty houses.
She added: “The F1 shop is very lively now. We have corners of 20sq m devoted to Kenzo, Hugo Boss, Armani and Calvin Klein. The fragrance brands in these corners are really increasing [turnover] tremendously.
http://www.moodiedavittreport.com/aelia-unveils-fresh-brande...

Liaised with Management, Sales, Retail Marketing and Store Teams to produce and execute branded corners/areas within key strategic accounts in the UK market place.
https://uk.linkedin.com/in/neil-horrobin-2982831b



Alison MacG
United Kingdom
Local time: 22:47
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks for the detailed answer!
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Reference comments


1 hr peer agreement (net): +1
Reference: corner-shop à la française

Reference information:
http://www.larousse.fr/dictionnaires/anglais-francais/corner...

corner shop
noun
(UK)
magasin m du coin


I think the Larousse's suggestion is not that helpful for the way in which the term is used in commercial and sales contexts in French. Moving swiftly on...


http://www.mypopcorner.com/

http://www.mypopcorner.com/fr/Espaces-ephemeres

http://www.exhibitgroup.fr/marches/stands-amenagement-espace...


I don't think it is a ship-in-shop as teh third in the above list distinguishes "corner" from "ship-in-shop".

Maybe a "corner stand" might work.
What have your searches on native English-language sites produced?

--------------------------------------------------
Note added at 1 hr (2016-07-22 10:29:34 GMT)
--------------------------------------------------

shOp-in-shop (haha!)

--------------------------------------------------
Note added at 1 hr (2016-07-22 10:31:43 GMT)
--------------------------------------------------

Corner-space? https://www.appearhere.co.uk/spaces/brent-cross-corner-space

Nikki Scott-Despaigne
Native speaker of: Native in EnglishEnglish
PRO pts in category: 17

Peer comments on this reference comment (and responses from the reference poster)
agree  AllegroTrans
6 hrs
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2 hrs
Reference: corner

Reference information:
http://www.proz.com/kudoz/french_to_english/bus_financial/43...

sporran
France
Works in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
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