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support

English translation: support

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:support
English translation:support
Entered by: B D Finch

09:33 Oct 16, 2013
French to English translations [PRO]
Photography/Imaging (& Graphic Arts) / Visual identity, signage
French term or phrase: support
This word is one of my bêtes noires!

In this case I'm translating a bid for designing and implementing the visual identity - signage and so on - of a cultural centre; this is just the costings document, so nothing so helpful as sentences.

Three line headings each include the word:
"propositions pour les supports" / "design des supports" / "typologie des supports"

It is my understanding that in EN, "support" is more specific, being used predominantly in painting, than in FR, where it can be used for any material used to carry text and/or images (cf. e.g. "supports de communication").

STOP PRESS: I've just received the methodology document, written in franglais, which includes "Coordination and compatibility of graphics and **supports**", "definition of signage media and **supports**" and "technical definition of **supports**, media and materials".

[P.S. Apologies to any who were working on the previous version of this question; I won't make that mistake again.]
Victoria Britten
France
Local time: 00:49
support
Explanation:
The support is the material used as the base for the sign, decoration etc. e.g. the support of a sign might be metal or polycarbonate; the support of an oil painting is often a canvas.

www.slideshare.net/SandraHaro/quick-reference-ipi-media-sto...‎
6 May 2011 - 3vival of photographs, films, audio and video to distill and present, .... the objective, if it must be logger designed explicitly for preservation use calledavailable on the market. ..... decay as acetate photo-The choice of support materials sometimes ...

www.story2023.com/‎
9 Oct 2013 - Jung is a passionate entrepreneur with an eye for design. ... Photo by Roman Tschäppeler ..... The choice of support was generally decided afterwards by a media agency that received the ....

--------------------------------------------------
Note added at 17 mins (2013-10-16 09:51:06 GMT)
--------------------------------------------------

http://www.haring.com/!/selected_writing/ disegno-e-colore-the-reconciliation-of-two-rivals-in-the-art-of-keith-haring
" In both versions Haring used the same technique. He chose a negative-like process, in which the lines were replaced by “empty areas” through which the white support (vellum-paper) appeared. He let the raw surface appear as the fine white lines defining the black areas.
... In contrast with other artists, for whom the choice of support depended more on technical than aesthetic considerations, Haring changed his preferred support in 1982 for commercial reasons. The immediate cause was his first one-man exhibition in Tony Shafrazi’s New York gallery, for which he needed transportable and saleable art pieces: “Now until this time I had … only ever done drawings, but for the exhibition I wanted to paint a pair of large pictures something I had always resisted until then. The reason was my aversion to canvas. What always bothered me about canvas was this feeling that it already appeared to represent a certain value before it had been even touched."
Selected response from:

B D Finch
France
Local time: 00:49
Grading comment
Thanks - that's cleared that up nicely.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3support
B D Finch


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
support


Explanation:
The support is the material used as the base for the sign, decoration etc. e.g. the support of a sign might be metal or polycarbonate; the support of an oil painting is often a canvas.

www.slideshare.net/SandraHaro/quick-reference-ipi-media-sto...‎
6 May 2011 - 3vival of photographs, films, audio and video to distill and present, .... the objective, if it must be logger designed explicitly for preservation use calledavailable on the market. ..... decay as acetate photo-The choice of support materials sometimes ...

www.story2023.com/‎
9 Oct 2013 - Jung is a passionate entrepreneur with an eye for design. ... Photo by Roman Tschäppeler ..... The choice of support was generally decided afterwards by a media agency that received the ....

--------------------------------------------------
Note added at 17 mins (2013-10-16 09:51:06 GMT)
--------------------------------------------------

http://www.haring.com/!/selected_writing/ disegno-e-colore-the-reconciliation-of-two-rivals-in-the-art-of-keith-haring
" In both versions Haring used the same technique. He chose a negative-like process, in which the lines were replaced by “empty areas” through which the white support (vellum-paper) appeared. He let the raw surface appear as the fine white lines defining the black areas.
... In contrast with other artists, for whom the choice of support depended more on technical than aesthetic considerations, Haring changed his preferred support in 1982 for commercial reasons. The immediate cause was his first one-man exhibition in Tony Shafrazi’s New York gallery, for which he needed transportable and saleable art pieces: “Now until this time I had … only ever done drawings, but for the exhibition I wanted to paint a pair of large pictures something I had always resisted until then. The reason was my aversion to canvas. What always bothered me about canvas was this feeling that it already appeared to represent a certain value before it had been even touched."

B D Finch
France
Local time: 00:49
Meets criteria
Works in field
Native speaker of: English
PRO pts in category: 28
Grading comment
Thanks - that's cleared that up nicely.

Peer comments on this answer (and responses from the answerer)
agree  Tony M: Yes, I think so here: "the graphic and what it's on"
31 mins
  -> Thanks Tony
agree  Evans (X): In this instance, I'd go with that.
52 mins
  -> Thanks Gilla
agree  Helen Shiner
3 hrs
  -> Thanks Helen
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