Shake well and strain into a single glass.

English translation: The combined effect of a variety of ingredients

14:59 Jan 17, 2020

English language (monolingual) [PRO]
Marketing / Market Research

English term or phrase: Shake well and strain into a single glass.

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TV, radio and print used to be enough for Coke, Motel 6 and every other brand. But today you can add search, display, mobile, video and social to that blend.

Shake well and strain into a single glass.

If you’re looking to take the next big step at Zero Moment Of Truth, then look for new ways to measure the impact all these influences have on your customers today.

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I can understand the literal meaning but cannot understand the message that it is trying to convey. The literal meaning does not work for me.

Masoud Kakouli Varnousfaderani KudoZ activity Questions: 561 (1 open) (1 without valid answers) (72 closed without grading) Answers: 103 Türkiye
Local time: 08:15

Selected answer:The combined effect of a variety of ingredients

Explanation:
This appears to be an analogy with cocktails. All the ingredients are shaken up and then strained into a glass: what is important is their combined effect.

Hence all these different forms of advertising (TV, radio, print and now also internet, social media etc.) need to combined in the most effective manner for a particular business.

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Note added at 1 hr (2020-01-17 16:26:46 GMT)
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sorry, *need to be combined*

Selected response from:

Mark Nathan
France
Local time: 07:15

Grading comment

4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

3 +5

The combined effect of a variety of ingredients

Mark Nathan

4 +1

mix them thoroughly all together and make a single/unified strategy from that mix

Daryo

Answers

15 mins confidence:

peer agreement (net): +5

shake well and strain into a single glass.

The combined effect of a variety of ingredients

Mark Nathan
France
Local time: 07:15
Works in field
Native speaker of:

English
PRO pts in category: 20

7 hrs confidence:

peer agreement (net): +1

shake well and strain into a single glass. mix them thoroughly all together and make a single/unified strategy from that mix

Explanation:
them = using TV, radio and print + (paid) search (results), display, mobile, video and social media

Daryo
United Kingdom
Local time: 06:15
Native speaker of:

Serbian,

French
PRO pts in category: 8

Notes to answerer

Asker: thanks

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Shake well and strain into a single glass.

English translation: The combined effect of a variety of ingredients

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English translation: The combined effect of a variety of ingredients

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