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proxy

English translation: a figure that can be used to represent the value of something

10:04 Jan 17, 2020
English language (monolingual) [PRO]
Marketing / Market Research
English term or phrase: proxy
{The below text is a title for the paragraph beneath it}

How Much Value Does Each Micro Conversion Have?
Use a Proxy to Find Out

For example, you could send an email blast to every golfer who signed up with you via your Zero Monet of Truth (ZMOT) campaigns. Wait 30 days. Do a match-back analysis of how many of those email subscribers bought golf gear on the website and how much total revenue they delivered. Say 1000 emails sent, 200 orders received, for a total revenue of $10,000. The economic value of every email address delivered by the ZMOT campaign?
Masoud Kakouli Varnousfaderani
Türkiye
Local time: 11:36
Selected answer:a figure that can be used to represent the value of something
Explanation:
In this particular case proxy is a figure that can be used to represent the value of something (the title indicates “How Much Value Does Each Micro Conversion Have?”) in a calculation.
This definition and associated examples are freely available online.
Selected response from:

AJ Ablooglu
Türkiye
Local time: 04:36
Grading comment
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +3a figure that can be used to represent the value of something
AJ Ablooglu
4a variable that can be used *instead of / to estimate* another variable
Daryo


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
a figure that can be used to represent the value of something


Explanation:
In this particular case proxy is a figure that can be used to represent the value of something (the title indicates “How Much Value Does Each Micro Conversion Have?”) in a calculation.
This definition and associated examples are freely available online.


    https://www.oxfordreference.com/view/10.1093/oi/authority.20110803100351624
AJ Ablooglu
Türkiye
Local time: 04:36
Native speaker of: Native in TurkishTurkish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Sarah Maidstone
1 hr
agree  Luis M. Sosa: Term is widely used in corporate finance (investor relations) and in econometrics. Have not come across with term in marketing contexts, but I strongly agree with your interpretation.
2 hrs
neutral  Daryo: wrong explanation - you are joyously ignoring such annoying fine distinctions as the one between what is begin measured and what is the value of the measurement.
2 days 12 hrs
agree  GILLES MEUNIER
2 days 20 hrs
neutral  Yvonne Gallagher: you've just given a definition, not an explanation of how it's used HERE
3 days 1 hr
Login to enter a peer comment (or grade)

1 day 12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
a variable that can be used *instead of / to estimate* another variable


Explanation:
one variable can be used as "a proxy" for another variable if there is a strong enough correlation between them and the "proxy" is easier to mesure.

One example: measuring the speed of the river flow in the middle of the river (or the water level) can be used as a "proxy" for estimating the debit of the river (the volume of water moved in a unit of time) as they are strongly correlated.

Basically it's about taking indirect measurements of some variable of interest by using another variable as "proxy".

In this ST you can not directly establish the [monetary] value of each "micro Conversion", so you have to do it indirectly - using OTHER variables (that then act as "proxy").

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Note added at 2 days 13 hrs (2020-01-19 23:57:13 GMT)
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At the risk of stating the obvious: that's how "proxy" is used in this text - nothing that could be directly inferred from what is a "proxy" in a legal context, or a "proxy [server]" in computing, nor from the general purpose definition of "proxy".

Daryo
United Kingdom
Local time: 09:36
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
neutral  Yvonne Gallagher: you've just given a definition, and a rather vague example that has nothing to do with how it's used HERE
1 day 15 hrs
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