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parasitic reversal

English translation: Both are reverse/symmetrical processes that depend on one another

00:03 Feb 18, 2015
English language (monolingual) [PRO]
Social Sciences - Journalism / Mass communication, crit
English term or phrase: parasitic reversal
Economically, network media are accompanied by a form of commodification which, as we shall see, constitutes a parasitic reversal of the kind of commodification which typifies broadcast.

Hi everyone

I could not see what parasitic reversal means? Thanks in advance

Source: Communication Theory; Media, Technology and Society belonging to David Holmes

The economic interrelationship


A fourth continuity between the broadcast and network architectures is
the way their economic logics presuppose each other. Economically, network
media are accompanied by a form of commodification which, as we
shall see, constitutes a parasitic reversal of the kind of commodification
which typifies broadcast. The form of commodification which is peculiar
to a first media age is intertwined with the ever-expanding dimensions of
advertising
mediaacademic
Türkiye
Selected answer:Both are reverse/symmetrical processes that depend on one another
Explanation:
The way it is written, I understand that the first type of commodification (which takes place int he network media) is a similar process to the second type (the one in broadcast) but in the opposite direction. "Parasitic" means that this second process of commodification is dependent on the first one.

Hope it helps.
Selected response from:

Alicia Pallas
Spain
Local time: 12:47
Grading comment
Thanks Alicia it helped me out
3 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
3Both are reverse/symmetrical processes that depend on one another
Alicia Pallas


  

Answers


1 day 23 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Both are reverse/symmetrical processes that depend on one another


Explanation:
The way it is written, I understand that the first type of commodification (which takes place int he network media) is a similar process to the second type (the one in broadcast) but in the opposite direction. "Parasitic" means that this second process of commodification is dependent on the first one.

Hope it helps.

Alicia Pallas
Spain
Local time: 12:47
Native speaker of: Native in SpanishSpanish, Native in GalicianGalician
PRO pts in category: 3
Grading comment
Thanks Alicia it helped me out
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