fibers

07:34 Mar 14, 2013 

Thank you all. You have given me some very useful clues..

10:24 Mar 11, 2013 

Now everything begins to make much more sense. Thanks Alison!

10:03 Mar 11, 2013 

Here is a similar L'Oreal product giving a slightly clearer explanation of what is going on:
Create a web of fibres for sculpted styles
Tecni art web is an innovative sculpting paste from L'Oréal Professionnel specifically designed to create moulded styles with shape and definition in short hair.
It works by creating web-like fibres that you lay over the hair before styling. To create the fibres, you simply warm a small amount of tecni art web in your palms and then clap your hands gently together.
http://www.coolblades.co.uk/loreal-professionnel-tecni-art-w...

18:10 Mar 7, 2013 

Thank you all. All these discussions have been useful. I will go for texture. As far as I understand this is the most suitable word. Thanks again

18:05 Mar 7, 2013 

There must be some guys out there who use some of these products. What do you say? You want your hair to "clump" together? To "flat spike?"... Or do we just accept this version of clumping as being non-negative?

17:39 Mar 7, 2013 

Gallagy I saw your answer - the problem is ''clumps'' is too negative but I see what you mean, in English it would probably be less specific, and you would put this stuff on to create ''styles''. Although does it really matter, Gannush? Because I assume you just wanted to get the idea, to be able to translate it out of Engish (?)...or are you actually rewriting the text?

17:04 Mar 7, 2013 

Hello everyone, as I said in my answer, I can only think that what is meant is texture - aka getting the hair to ''clump'' (yes, horrible word) together in a way that adds more volume and movement to it. I really can't see what else it could be.

16:57 Mar 7, 2013 

Found the product but don't want to post it here not to affect confidentiality and no it is not a translation as it is a product line from London. The product adds texture to the hair, and it is the product itself that will create fibers which in turn will add texture...

16:49 Mar 7, 2013 

@Tony M,

To form a shape/style?

16:38 Mar 7, 2013 

could that be what they mean?

16:36 Mar 7, 2013 

I guess this is a text translated into English by a non native speaker. So whatever you might understand and rephrase would suit me fine. Thanks for helping.