GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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19:48 May 19, 2014 |
English language (monolingual) [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Charles Davis Spain Local time: 09:52 | ||||||
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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3 +8 | cost per interview |
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cpi cost per interview Explanation: It could be this; it fits the context. "The term "incidence rate" refers to the percentage of respondents who qualify to complete a research study. Most vendors incorporate the incidence rate and cost of awards into a quoted cost per complete, referred to as the CPI ("cost per interview") or CPC ("cost per complete"). " http://www.amplituderesearch.com/market-research-article.sht... |
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