CPI

English translation: cost per interview

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:CPI
Selected answer:cost per interview
Entered by: SafeTex

19:48 May 19, 2014
English language (monolingual) [PRO]
Marketing - Advertising / Public Relations
English term or phrase: CPI
Hello

In market surveys, what might CPI stand for

The context is

5 min surveys starting at £3 CPI
- No minimum fees
- Self service option

Thanks
SafeTex
France
Local time: 09:52
cost per interview
Explanation:
It could be this; it fits the context.

"The term "incidence rate" refers to the percentage of respondents who qualify to complete a research study. Most vendors incorporate the incidence rate and cost of awards into a quoted cost per complete, referred to as the CPI ("cost per interview") or CPC ("cost per complete"). "
http://www.amplituderesearch.com/market-research-article.sht...
Selected response from:

Charles Davis
Spain
Local time: 09:52
Grading comment
Thanks
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
3 +8cost per interview
Charles Davis


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +8
cpi
cost per interview


Explanation:
It could be this; it fits the context.

"The term "incidence rate" refers to the percentage of respondents who qualify to complete a research study. Most vendors incorporate the incidence rate and cost of awards into a quoted cost per complete, referred to as the CPI ("cost per interview") or CPC ("cost per complete"). "
http://www.amplituderesearch.com/market-research-article.sht...

Charles Davis
Spain
Local time: 09:52
Works in field
Native speaker of: English
PRO pts in category: 8
Grading comment
Thanks

Peer comments on this answer (and responses from the answerer)
agree  Piyush Ojha: Makes sense.
57 mins
  -> Thanks, Piyush :) I think it's very probably right; I haven't found a convincing alternative.

agree  Polangmar: http://tinyurl.com/o9bylq6
1 hr
  -> That increases my confidence! Thanks, Polangmar :)

agree  B D Finch
1 hr
  -> Thanks!

agree  Veronika McLaren
4 hrs
  -> Thanks, Veronika :)

agree  Yvonne Gallagher
16 hrs
  -> Thanks, Gallagy :)

agree  acetran
2 days 12 hrs
  -> Thanks, harshsi :)

agree  Natalia Volkova
2 days 14 hrs
  -> Thanks, Natalia :)

agree  Naweed Miakhel
4 days
  -> Thanks, Naweed :)
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