This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Ukrainian
  3. Internet, e-Commerce

click and mortar

For term searches and specialty glossaries, please try the new GBK glossaries
14:55 Jun 3, 2010
English to Ukrainian translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
Glossary-building KudoZ




This question was created by:
Alejandro Cavalitto
Alejandro Cavalitto
Argentina


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5інтерактивно-автономна модель
Taras Krasnov


  

Translations offered


10 days   confidence: Answerer confidence 5/5
інтерактивно-автономна модель


Definition from Investopedia (переклад):
Бізнес-модель, що включає в себе як інтерактивні, так і автономні операції. В цьому типі бізнесу існують магазини як на веб-сторінках, так і реальні магазини. Компанія в межах інтерактивно-автономної моделі може запропонувати покупцеві переваги як швидких, інтерактивних операцій (click), так і традиційного обслуговування на особистому рівні (mortar).

Example sentence(s):
  • Моделі підписки: Fixed, Variable (Freemium) – недоліки: низький(5%) процент конвертації, багато вкладень в продаж і навчання. Платіжні моделі: Pay-per-use (мікроплатежі, емоційні покупки), недолік – висока комісія платіжних систем(моб. операторів) BitVendor, Click and Mortar, E-tailer, недолік – на ваших плечах логістика, кол-центр, обробка платежів, підтримка. - Підсумки Lviv StartUp Club Sessi  

Explanation:
Ідея перекладу запозичена в RaissaGMF (http://www.proz.com/kudoz/english_to_russian/internet_e_comm...
Taras Krasnov
Ukraine
Local time: 15:36
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search