geo-targeting

Spanish translation: geofocalización

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00:57 Nov 25, 2020
English to Spanish translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce, Marketing / Market Research
English term or phrase: geo-targeting
Definition from Marketing Terms:
A method of detecting a website visitor’s location to serve location-based content or advertisements.

Example sentence(s):
  • With geo-targeting products, mobile marketers can develop messaging that’s unique to specific states, provinces, DMAs, or geo-fences. ClickZ
  • Your geo-targeting radius might be larger as a car dealership, but smaller as a pizza parlor. Setting the right parameters keeps every dollar working hard. AdEspresso
  • Smart retailers are putting geo-targeting strategies to use for omnichannel shopping in creative ways. Treasure Data
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Spanish translation:geofocalización
Definition:
geotargeting / geofocalización.

Técnica que permite identificar la localización geográfica de un
usuario que abre un correo electrónico, para de esta manera
ofrecerle una experiencia personalizada
Selected response from:

Príamo Jiménez
Brazil
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2geofocalización
Príamo Jiménez


  

Translations offered


1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +2
geofocalización


Definition from Fundeu:
geotargeting / geofocalización.

Técnica que permite identificar la localización geográfica de un
usuario que abre un correo electrónico, para de esta manera
ofrecerle una experiencia personalizada

Example sentence(s):
  • Geotargeting (en español: "geofocalización") es la técnica que permite enfocar contenido o anuncios específicos para la región del visitante, identificando su procedencia por medio de la dirección IP. - Wikipedia  
  • Por lo tanto, la función de geofocalización para enlaces cortos es muy útil para bloggers, empresas y organizaciones de todo el mundo. - Short.io  

Explanation:
Aunque la definición de la Fundeu es un poco limitada (no solo de correo electrónico vive el marketing) considero que va en la dirección adecuada y proviene de una fuente establecida. Para una definición más amplia, visite el link de wikipedia en las frases incluidas como ejemplos.
Príamo Jiménez
Brazil
Local time: 06:03
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Juan Pablo Marina
5 hrs
  -> Gracias, Juan Pablo!

Yes  Beatriz Ramírez de Haro
7 hrs
  -> Gracias, Beatriz!
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