frequency cap

Spanish translation: limitación de frecuencia

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00:54 Nov 13, 2020
English to Spanish translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Internet, e-Commerce
English term or phrase: frequency cap
Definition from Marketing Terms:
restriction on the amount of times a specific visitor is shown a particular advertisement.

Example sentence(s):
  • Setting a frequency cap for online advertising campaigns is almost always recommended in most situations, unless you're running remarketing or brand awareness campaigns (where CTR is not your KPI) AdGlare
  • 3/24 is the generally the best frequency cap for some unfathomable sociological reason, as on average more users will click on your ad if they see it 3 times per day. The Online Advertising Guide
  • If the videos you set a cap for are in other video campaigns, impressions from those campaigns for a given user will count towards the frequency cap. This only applies to in-stream and bumper ads. Instapage
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Spanish translation:limitación de frecuencia
Definition:
Limitación de frecuencia: Definición
Una función que limita la cantidad de veces que sus anuncios gráficos o de video se muestran a la misma persona.

"Frecuencia" se refiere a la cantidad de veces que un usuario ve anuncios en su campaña de Display o de video durante un periodo determinado. La limitación de frecuencia funciona de un modo diferente en las campañas de Display y de video.
Selected response from:

M. Belén Maidana
Argentina
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3limitación de frecuencia
M. Belén Maidana


  

Translations offered


2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +3
limitación de frecuencia


Definition from Google Support:
Limitación de frecuencia: Definición
Una función que limita la cantidad de veces que sus anuncios gráficos o de video se muestran a la misma persona.

"Frecuencia" se refiere a la cantidad de veces que un usuario ve anuncios en su campaña de Display o de video durante un periodo determinado. La limitación de frecuencia funciona de un modo diferente en las campañas de Display y de video.

Example sentence(s):
  • Limitación de la frecuencia en las campañas de Display de Google AdWords. - Poliedric  

Explanation:
También se puede decir «límite de frecuencia».
M. Belén Maidana
Argentina
Local time: 19:59
Native speaker of: Spanish
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mónica Algazi: Sí, límite de frecuencia.
8 hrs
  -> Gracias, Mónica.

Yes  Juan Pablo Marina
3 days 10 hrs
  -> Gracias, Juan Pablo.

Yes  Margarita Viada: Eso, límite de frecuencia
7 days
  -> Gracias, Margarita.
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