brand loyalty

Slovak translation: vernosť značke

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English term or phrase:brand loyalty
Slovak translation:vernosť značke

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08:57 Aug 24, 2009
English to Slovak translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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vernosť značke
Definition:
Priaznivý postoj k sústavnému nákupu produktov rovnakej značky.
Selected response from:

Martin Bulla
Slovakia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2vernosť značke
Martin Bulla
5lojalita voči obchodnej značke
Igor Liba


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
vernosť značke


Definition from CUTN:
Priaznivý postoj k sústavnému nákupu produktov rovnakej značky.

Example sentence(s):
  • Vplyv vernosti značke na marketingové náklady je základný, pretože je menej nákladné udržať si verných zákazníkov, ako prilákať zákazníkov nových. - VALDNER  
Martin Bulla
Slovakia
Local time: 07:41
Native speaker of: Slovak
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Martin Gazdik
9 days
  -> Ďakujem

Yes  Maroš Karaba
19 days
  -> Ďakujem
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1 hr   confidence: Answerer confidence 5/5
lojalita voči obchodnej značke


Definition from FAKULTA MANAGEMENTU UNIVERZITY KOMENSKÉ:
Brand loyalty, lojalita voči obchodnej značke, t.j. ochota zákazníkov opakovane kupovať výrobky tej istej obchodnej značky.

Example sentence(s):
  • Brand loyalty, lojalita voči obchodnej značke, t.j. ochota zákazníkov opakovane kupovať výrobky tej istej obchodnej značky - STRATEGICKÝ MANAŽMENT  
Igor Liba
Slovakia
Local time: 07:41
Native speaker of: Native in SlovakSlovak
PRO pts in category: 12
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