GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||
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14:38 Jul 21, 2009 |
English to Slovak translations [PRO] Bus/Financial - Marketing / Market Research Additional field(s): Advertising / Public Relations | |||||||||||
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Selected response from: Igor Liba Slovakia Grading comment
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Summary of translations provided | ||||
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4 +2 | spoločné využívanie značiek |
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spoločné využívanie značiek Definition from City University: Spolocne vyuzivanie znaciek je vyuzivanie znamych, zavedenych znaciek dvoch firiem pre jeden produkt. Vacsinou sa jedna o pripady, kedy jedna firma vlastniaca znacku s vysokou hodnotou poskytuje licencne prava druhej a vysledna znacka na vyrobku je potom kombinaciou obidvoch. Kombinovana znacka oslovuje spotrebitelov intenzivnejsie a ma i vyssiu hodnotu. Spolocne vyuzivanie znamych znaciek umoznuje firme, aby vstupila na trh, ktory by inac pre nu bol obtiazne dosiahnutelny. Spolocne vyuzivanie znaciek uspesne vyuziva v ponuke zajazdov a sluzieb CK Hydrotour a Markiza. Ocakavania nesplnilo uvedenie na trh automobilu SMART, ktore je spolocnym produktom firiem SWATCH a DAIMLER BENZ. Predajnost sa pohybuje na urovni cca 30% ocakavani. Example sentence(s):
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