market segmentation

Slovak translation: segmentácia trhu

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market segmentation
Slovak translation:segmentácia trhu

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15:41 May 28, 2009
English to Slovak translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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segmentácia trhu
Definition:
Segmentácia trhu:
- rozdelenie trhu na menšie skupiny kupujúcich, ktoré sú vnútorne homogénne avšak medzi sebou sa výrazne odlišujú
- lepšie napasovanie ponuky na prianie zákazníka
- zlepšenie získania informácií
- zvýšenie prehľadnosti trhu
- lepšie uplatnenie marketingových nástrojov
Selected response from:

Igor Liba
Slovakia
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3segmentácia trhu
Igor Liba


  

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58 mins   confidence: Answerer confidence 5/5 peer agreement (net): +3
segmentácia trhu


Definition from own experience or research:
Segmentácia trhu:
- rozdelenie trhu na menšie skupiny kupujúcich, ktoré sú vnútorne homogénne avšak medzi sebou sa výrazne odlišujú
- lepšie napasovanie ponuky na prianie zákazníka
- zlepšenie získania informácií
- zvýšenie prehľadnosti trhu
- lepšie uplatnenie marketingových nástrojov

Example sentence(s):
  • Segmentacia trhu je proces, ktorym firma rozdeluje svojich potencialnych zakaznikov (trh) na podskupiny (segmenty) s podobnymi potrebami za cielom identifikacie cieloveho trhu. - TVORBA MARKETINGOVEHO PLANU PRE FIRMU Z  
Igor Liba
Slovakia
Local time: 13:32
Native speaker of: Native in SlovakSlovak
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Denisa Sekeresova
38 mins
  -> dakujem

Yes  Martin Bulla
3 days 13 hrs

Yes  Maroš Karaba
107 days
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